This year’s 618 smartphone sales reached 134 million units, with Apple’s market share reaching as high as 42%

618 smartphone sales this year 134 million units; Apple's market share 42%

【PhoneAuto News】The annual 618 mid-year promotion has officially come to an end. Did you manage to buy your desired products? This year’s total transaction value (GMV) during 618 was 798.7 billion yuan (111.2 billion US dollars), a year-on-year increase of about 15%. However, due to factors such as a more saturated online market and consumer fatigue, the growth rate this year has dropped to the lowest point in recent years. On June 27th, data released by research institution TechInsights showed that the estimated sales of smartphones during 618 this year were 13.4 million units, a year-on-year decrease of 7%.

iPhone

TechInsights pointed out that smartphones are one of the largest sub-markets during the 618 promotion, and 618 is still a key battlefield for smartphone manufacturers. The institution estimates that during this year’s 618, smartphone sales were 13.4 million units, a year-on-year decrease of 7%. Although the average selling price (ASP) has increased, the overall market size has decreased by 1% year-on-year.

Looking at specific brands, Apple, Xiaomi, and Honor still ranked in the top three in terms of sales volume during this year’s 618. Apple’s sales volume of smartphones during 618 was 5.628 million units, with a market share of 42%. Following closely behind was Xiaomi, with smartphone sales of 3.752 million units during 618, accounting for 28% of the market share. Honor ranked third with a market share of 9% and smartphone sales of 1.206 million units.

It is worth noting that the leading position of the top three was challenged by vivo (including iQOO), OPPO (including OnePlus), and Huawei. Among them, OPPO’s sub-brand OnePlus has seen steady growth in sales volume. vivo and its sub-brand iQOO have performed extremely well in sub-markets such as foldable phones and young users. In addition, during this year’s 618, the growth rate of foldable phones and gaming phones was higher than the average level.

We will continue to update Phone&Auto; if you have any questions or suggestions, please contact us!

Share:

Was this article helpful?

93 out of 132 found this helpful

Discover more

Phone

Replying to messages can automatically generate watermarks! Huawei language model's patent for protection has been announced.

[Mobile News from China] Recently, Huawei Technologies Co., Ltd. announced a patent for a method, device and computin...

Phone

Strong Alliance! China Unicom and Huawei Launch Commercial 5G-A Flexible Production Line

[China Mobile News] Recently, China Mobile has noticed that China Unicom has partnered with Huawei to assist Jingchen...

Phone

This month, Huawei, Honor, and Vivo will release eight models of smartphones. Your wallets are in danger, there's no escape!

【Mobile China News】With the release of Qualcomm Snapdragon 8 Gen 3 mobile platform and MediaTek Tianji 9300 chip, s...

Phone

Huawei responds to the rebranding of HuaBianPay Essentially speeding up the construction of the HarmonyOS ecosystem.

【Mobile China News】On October 13th, the People's Bank of China officially announced that Huawei's payment instituti...

Phone

Japanese media reports claim that the iPhone 15 is facing tough competition in China, as Huawei's offensive is fierce and Meta ramps up production.

[Mobile China News] On October 20th, Mobile China noticed that the Nikkei Chinese website reported that the productio...

Phone

Winners of the Fourth Huawei Image Golden Rooster Mobile Film Project Announced

[Mobile China News] On November 4th, Mobile China noted that the Huawei Images · Golden Rooster Mobile Film Project A...