Apple plans to adjust its global retail chain and further expand its presence in the Indian and Chinese markets

Apple to expand retail chain, focus on India and China

【PhoneAuto News】As a leader in the global mobile phone market, Apple is developing plans to expand and strengthen its retail chain to further expand its business in China and other Asian regions, while also reforming its old stores in the United States and Europe.

Apple Inc.

According to sources, Apple is discussing plans to open 15 new stores in the Asia-Pacific region by the end of 2027, five in Europe and the Middle East, and four in the United States and Canada. It is also planning to renovate or relocate six stores in Asia, nine in Europe, and 13 in North America. Overall, Apple plans to build, relocate, or renovate 53 stores in the next four years.

In China, Apple will open a new mall store in Wenzhou later this year and upgrade its flagship store on East Nanjing Road in Shanghai. In March 2024, Apple will open a new store at Jing’an Temple Square in Shanghai and renovate its Pudong store. In August 2024, Apple is also considering opening a new store in Foshan. By 2025, Apple plans to open new stores in Hefei, Beijing, Shenzhen, and Shanghai.

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Apple’s offline stores

In addition to the Chinese market, Apple is also looking at another potential market, India. With a large population, India is also a focus of Apple’s future market development. Earlier, there were reports that Apple’s related industrial chain was accelerating its layout in India, and Foxconn, as one of the largest OEMs, also increased its recruitment scale at its factory in India. Apple hopes to gradually increase the production of iPhone 14 in India by establishing more suppliers locally. In addition, Apple has accelerated its terminal retail layout in India. In April of this year, Apple opened two retail stores in India and achieved very good sales performance.

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