From Transformation to Leadership BOE’s Screen IoT Never Stops
BOE's Screen IoT From Transformation to Leadership, Never Stops
It is obvious that the era of the Internet of Things has arrived.
According to data from market research firm Counterpoint Research, the number of IoT devices with cellular network connections worldwide is expected to reach 2.7 billion in 2022, a year-on-year growth of 29%. In the future, it is estimated to grow at a compound annual growth rate of 10.8%, surpassing 6 billion units by 2030.
Among these numerous IoT devices, most users interact with them through screens, which also confirms the words of the “prophet” Kevin Kelly: “In the future, every surface could become a screen, and these screens will change the way humans interact with machines.”
In fact, screens are already ubiquitous in our lives, silently infiltrating every aspect, and have become an essential carrier in the digital age. In this new era belonging to screens, there are already companies that, with their forward-looking strategic vision, have become leaders in the industry.
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After nearly three years, I finally had the opportunity to experience the charm of BOE once again. On June 28th, BOE (BOE Technology Group) Global Innovation Partner Conference 2023 (BOE IPC·2023) was held in Beijing. As a global IoT innovation event with significant influence, the BOE Global Innovation Partner Conference continuously brings forth new ideas, new technologies, and new products, injecting powerful vitality into the industry’s high-quality and sustainable development.
With a large number of cutting-edge display technologies and products on display, as well as the collision of diversified development concepts, I believe that this IPC event by BOE has painted a beautiful picture for us, starting with displays as the foundation, extending to various application scenarios, and integrating everything with the Internet of Things.
In addition, in this event, we have seen a noticeable change. We can see the BOEx (partner) logo everywhere in the exhibition area. This shows that BOE (Beijing Oriental Electronics) has leveraged its industry-leading technological innovation capability and ecological collaborative creativity to attract more brands, perfectly interpreting the strategic vision of “screen-based Internet of Things” and promoting the “integration and symbiosis” of the industry. From certain perspectives, BOE IPC has become a benchmark event in the Internet of Things industry.
In this BOE IPC 2023 event, in addition to covering various industries’ keynote speeches and panel discussions, BOE has specially created an exhibition area of nearly 1000 square meters with “screen” as the core, allowing the public to experience firsthand the intelligent transformation brought about by technology, products, and applications. Combining the overall design of this exhibition hall and BOE’s breakthroughs in technology and business in recent years, we can see a development pattern that links technology, products, and applications:
Firstly, there is new technology.
In the exhibition hall of this BOE IPC event, not only are there concentrated displays of BOE’s leading global technologies in LCD, OLED, MLED, and other fields in recent years, but also many cutting-edge technologies are making their debut.
In terms of ADS Pro, BOE’s 110-inch UB Cell display screen has given us a great shock. This screen has six core advantages: 178-degree ultra-wide viewing angle, ultra-low reflectance, high contrast, high refresh rate, wide color gamut, and high brightness. It can achieve perfect display effects with extreme black levels and high contrast in high ambient light conditions. This also allows it to have high-end display effects comparable to OLED, giving the audience an instant visual impact of a large screen.
In terms of f-OLED, BOE has once again brought us a pleasant surprise. Tandem flexible screen is BOE’s first OLED product that integrates LTPO and Tandem technologies. It not only increases the brightness to a maximum of 2000nits, but also reduces the overall power consumption of the screen by 20%-30% through LTPO and Tandem technologies. In terms of lifespan, it is 3-4 times longer than single-layer devices.
In addition, the industry’s first cross-directional foldable screen, based on BOE’s new module structure solution, achieves a new form of horizontal and vertical folding. It unfolds to a full screen size of 17.3 inches, 12.5 inches in the X-direction fold, and 15.1 inches in the Y-direction fold. These three forms greatly expand and enrich the application experience of intelligent terminals in multiple scenarios.
Whether it is the performance improvement of flexible screens or the new form of folding products, they are all supported by BOE’s strong technological strength, enabling users to see more diversified forms of screens.
In terms of MLED, thanks to BOE’s independently developed COG small pitch product solution, the P0.5 LTPS COG MLED device is created. It uses LTPS pixel driving instead of small IC pixel driving, with a pixel pitch of only 0.5mm. Even at a relatively close viewing distance, it still has high display clarity. At the same time, thanks to BOE’s pioneering side wiring technology, the GOA functional circuit is placed inside the display area, achieving truly borderless seamless splicing.
In recent years, BOE has continuously made technological breakthroughs in LCD, flexible OLED, MLED and other display technologies, creating products with industry-leading technologies such as 16K ultra-high definition and 600Hz ultra-high refresh rate, repeatedly demonstrating its strong technology research and development capabilities to the outside world.
Next is new products.
Nowadays, the Internet of Things is no longer just imagination, and displays have gradually become integrated into our lives. In addition to mainstream mobile phones, televisions, computers, and wearable devices, displays are also playing an increasingly important role in areas such as automobiles and transportation.
BOE has also made frequent efforts in product innovation. At this year’s IPC conference, BOE released a 32-inch light field 3D display, and exhibited a 31.5-inch UHD 480Hz high-end gaming display, the world’s first 27-inch low-carbon display 2.0, the industry’s first ADS Pro 300-color gamut switchable display, and the world’s first 1.3-inch 4K Micro OLED display, among many other leading products.
In addition, at the BOE IPC exhibition, visitors can also see BOE’s ecological partners, including Honor, NIO, Aston Martin, Chery, Xiaopeng, and Skyworth, showcasing many globally leading-edge innovative technologies. For example, Skyworth’s wallpaper TV Q53 featuring BOE’s HSR frequency doubling technology; NIO ES6 equipped with BOE’s 12.8-inch flexible OLED display; Hyper GT equipped with BOE’s first 14.6-inch oxide InCell wide-screen display for automotive applications; as well as innovative products such as BOE and Corning’s glass-based smart antennas and glass-based diffusers.
Finally, there are new applications.
Integrating screens into the lives of the public is just the first step of the Internet of Things. Only by integrating technology into various industries can it truly unleash its infinite vitality. At this year’s BOE IPC, BOE has demonstrated the concept of “integration” to us, enabling devices to move beyond the level of products and empower various scenarios, showcasing its Internet of Things application scenes in retail, transportation, healthcare, and other fields.
In the field of smart parks, BOE Cloud-Edge-End architecture provides customers with “cloud development, edge deployment” operation and maintenance capabilities. Compared with centralized cloud storage solutions, it effectively reduces computing resources by nearly 70%, realizing three-dimensional intelligent operation of personnel flow and park security. Currently, BOE’s smart park solution has been applied in more than 20 cities, including Beijing, Hebei, Jiangxi, and Tianjin.
In the field of smart finance, BOE provides a one-stop software and hardware integration solution of “screen + platform + software + content”. It has been applied in many financial institutions such as Industrial and Commercial Bank of China, China Construction Bank, and China Minsheng Bank, serving more than 3,000 service outlets in 25 cities, greatly promoting the intelligent transformation of bank branches.
In the field of smart travel, based on the integration of leading display and AIoT technologies, BOE’s globally launched smart cockpit is equipped with a 42.2-inch panoramic screen and a 6.94-inch CMS (electronic rearview mirror). The appearance, display, hardware board, and software system of the entire cockpit are independently developed by BOE. The screen has an ultra-high resolution of 10K, a million-level ultra-high contrast ratio, and 110% color gamut, providing an ultimate visual experience. The instrument panel area is equipped with an under-screen camera, enabling intelligent functions that are both user-friendly and secure. At the same time, five AI-based safety driving technologies, including seat belt detection, fatigue driving recognition, and owner identification, have been implemented in smart vehicles.
Since proposing the “Screen IoT” development strategy in 2021, BOE has been committed to the transformation of the Internet of Things. By integrating more functions, deriving more forms, and implanting in more scenarios, it empowers the Internet of Things in various industries through displays. In this BOE IPC, we can see that BOE is actively promoting the implementation of scenarios in many segmented fields such as commercial displays, connected vehicles, healthcare, and retail, laying a solid foundation for the “Internet of Everything”.
It is not difficult to see that BOE IPC BOE showed a trend of advancing in technology, products, and applications, and vividly interpreted the strategic concept of “screen-based Internet of Things” through in-depth keynote speeches and technology-driven experiential scenes, sending a strong signal of the Internet of Things.
I believe that the industry prospects of the Internet of Things do not need to be elaborated. Therefore, in the past two years, many companies have also launched slogans embracing the Internet of Things. However, when it comes to truly moving towards the Internet of Things, there are very few companies that can boldly innovate.
In essence, there are only two reasons: First, many companies have a set of “paths” that can be followed. For example, in the semiconductor display industry, some companies have accumulated technology for many years and can maintain a good level of revenue by relying on device supply, so they are unwilling to make too many forward-looking changes. Second, strategic changes are not just about adjusting organizational structure, but also involve the reintegration of internal resources, and so on. At the same time, if the strategic migration fails, it may cause heavy damage to the “basic plate” on which the company relies for survival. Therefore, most companies are unwilling to break out of the “comfort zone” created by years of accumulation.
However, BOE is clearly not one of the above companies. Since proposing the “screen-based Internet of Things” strategy in 2021, BOE has quickly built an organizational structure and management and operation methods that adapt to the new development strategy of the “screen-based Internet of Things”. Now, BOE has more than 5,000 partners and collaborates with ecological partners to explore and practice in nearly a hundred segmented scenarios, creating multiple benchmark projects in various segmented scenarios such as parks, finance, education, 8K ultra-high definition, visual arts, and digital exhibitions, to help the industry transform into intelligence.
In addition, Chen Yanshun also stated that BOE will invest over 50 billion yuan in technology research and development in the next three years, and cooperate with partners to build more than 100 types of Internet of Things (IoT) solutions for different scenarios, which is expected to drive the industry scale to over one trillion yuan. Obviously, BOE has transformed from the “king of panels” to a pillar in the development of China’s IoT industry, and it is not an exaggeration to call it a benchmark enterprise in the IoT field.
The innovation of technology drives the transformation of industries, and the innovation of science and technology leads the future development. In this era of ubiquitous change, only by recognizing the trends can we choose the right direction for the future. Obviously, BOE, with its forward-looking strategic vision and consistent execution, stands at the forefront of the wave of the IoT era.
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