Huawei is winning big! The Mate50 is still the top flagship in terms of inventory, and the P60 is leading in terms of sales growth

Huawei is dominating with the Mate50 as the top flagship in inventory and the P60 leading in sales growth

【Phoneauto News】On July 21st, eMarketer released a monthly report on the flagship smartphone market, analyzing the data on the stock market performance of flagship smartphones in May. The results show that in the stock market of flagship smartphones in May, Huawei’s flagship smartphones still lead the market. Among them, the Huawei Mate50 and Mate50 Pro models rank first and second, with user ratios of 23.6% and 23% respectively. The P60 and P60 Pro also have a certain stock. Huawei is winning big in this wave.

Among other domestic smartphone brands, vivo and Xiaomi have relatively outstanding performances. Among them, the vivo X90 and Xiaomi 13 have higher user ratios, accounting for 17.5% and 12.3% respectively.

In the incremental market of flagship smartphones in May, the top three models with user increments are the Huawei P60, vivo X90, and Huawei Mate50.

eMarketer believes that the Huawei P60 mainly focuses on appearance and parameter upgrades in marketing, including body design craftsmanship, photography, drop resistance, and efficiency. For example, this phone uses the Loco Coco optical process, natural materials, natural texture, and each one is unique. Other colors use anti-fingerprint feather sand process for aesthetic enhancement. It is also equipped with a Linglong four-curve screen with 1~120Hz adaptive refresh rate, micro-curved on all four sides, with a smooth and round touch feeling, and upgraded drop resistance. It is equipped with a super spotlight main camera with a physical aperture of F1.4~F4.0, with a large amount of incoming light and support for ten levels of variation and a 100x zoom range.

eMarketer’s analysis shows that in the incremental market of the Huawei P60 in May, over 80% of it was generated by the replacement behavior of online users. Compared to the stock users of the Huawei P60, the incremental market users are younger, and the penetration rate in third-tier cities is relatively faster.

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