Foreign media Samsung’s mobile phone sales are the highest globally, but its profit is only one-seventh of Apple’s

Samsung has the highest global mobile phone sales, but its profit is only one-seventh of Apple's

【Phoneauto News】The high sales of Samsung phones and the strong profit-making ability of Apple are both well-known facts. According to foreign media reports, Samsung has the highest phone sales in the world, but its profit is only one-seventh of Apple’s.

Samsung and Apple

The latest data released by market research company Omdia shows that Samsung Electronics sold 53.3 million smartphones (based on shipments) in the second quarter of this year, with a market share of 20%, a decrease of 14.3% compared to the same period last year. However, Samsung has maintained its leading position in sales in the first and second quarters of this year. After giving up the first place to Apple in the last quarter of last year, Samsung has regained its leading position. Apple sold 43.2 million smartphones in the second quarter of this year, with a market share of 16%, a decrease of 11.7% compared to the same period last year.

Foreign media reported that although Samsung Electronics has surpassed Apple in sales, its profitability is significantly lower than Apple’s. Data from Counterpoint Research shows that Apple’s operating profit from smartphone sales in the second quarter was $11.05 billion, seven times the expected operating profit of $1.56 billion for Samsung Electronics in the same period.

Related reports

Foreign media believe that compared to Apple, Samsung’s lower profit is due to the significant difference in the average selling price of smartphones. Samsung has maintained its position as the global sales leader by launching low and mid-range products such as the A and M series. In contrast, Apple maintains a high-price strategy. Data from Consumer Intelligence Research Partners shows that the average selling price of iPhones has risen from $802 in 2019 to around $1000 this year.

However, Samsung Electronics plans to increase profit margins through high-end models, the Z Flip 5 and Z Fold 5, both of which have higher prices compared to their predecessors. Samsung Electronics also plans to sell over 10 million units of the Z Flip 5 and Z Fold 5 this year.

We will continue to update Phone&Auto; if you have any questions or suggestions, please contact us!


Was this article helpful?

93 out of 132 found this helpful

Discover more


vivo Y100 will be released tomorrow afternoon with long battery life and 512GB large storage.

【Mobile China News】Among the current smartphone lineup of vivo, the Y series is the most budget-friendly, with pric...


Huawei reportedly applied for multiple communication patents, effectively reducing beam management time.

[Mobile China News] On December 13th, according to an announcement by the National Intellectual Property Office, Huaw...


Strong Alliance! China Unicom and Huawei Launch Commercial 5G-A Flexible Production Line

[China Mobile News] Recently, China Mobile has noticed that China Unicom has partnered with Huawei to assist Jingchen...


Huawei announces will hold the Operating System Conference at the Beijing National Convention Center.

【Mobile China News】On December 15, Mobile China noticed that Huawei Computing officially announced that the OS Conf...


Huawei responds to the rebranding of HuaBianPay Essentially speeding up the construction of the HarmonyOS ecosystem.

【Mobile China News】On October 13th, the People's Bank of China officially announced that Huawei's payment instituti...


Huawei Terminal's full range of products stunningly appeared at the 2023 Digital Technology Ecology Conference

【Mobile China News】From November 10th to 13th, the 2023 Digital Technology Ecology Conference, organized by China T...