Shokz Sound Makes an Appearance at ChinaJoy2023, Impressive Performance of Non-intrusive Earphones

Shokz Sound appears at ChinaJoy2023, impressive performance with non-intrusive earphones

【phoneauto News】ChinaJoy is no longer just an anime and game exhibition. Hardware related to games has become a major highlight of the event. PC, mobile phones, VR, and other devices are all available. In addition to these, TWS earphones are definitely the most frequently used and popular digital product for users. At this ChinaJoy, Shokz made a high-profile appearance. As a leading brand in sports earphones, Shokz showcased its “muscles” to the outside world.

Compared to traditional TWS earphones, the biggest feature of Shokz products is that they don’t go into the ears. The most eye-catching product at the booth is the new OpenFit Bluetooth earphones launched by Shokz this year. Users queued up to experience it without interruption. It is not only popular at the event, but also won the “Gold Award” and “Planning Award” at VGP Summer 2023, held last month in Japan, the birthplace of otaku culture. In addition, during the crowdfunding campaign held on GREEN FUNDING from April to June 2023, this revolutionary earphone received support from over 10,000 fans and raised over 250 million Japanese yen, setting the record for the highest number of crowdfunders in the history of GREEN FUNDING. In addition, the professional sports series OpenRun Pro also attracted a large number of users, and many users came specifically to experience it and share their experiences.

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The reason why Shokz earphones can attract a large number of users lies in its deep insight into user needs. Liu Yating, the brand manager of Shokz China, said in an interview with the media at the event that non-in-ear earphones will bring a revolution to the headphone industry. She said, “According to the ‘2022 Audio Product Usage Survey Report’ released by Qualcomm, comfort has become the second most important factor for users when purchasing headphones, surpassing sound quality, battery life, noise cancellation, and other options. OpenFit has made meticulous designs to ensure ultimate comfort when wearing the earphones. We believe that it can meet the needs of the majority of users who use headphones for a long time.”

From this, it can be seen that Shokz is actively exploring the comfort, sound performance, and other aspects of its products while deeply cultivating the sports field. With the launch of OpenFit, a non-in-ear headphone, it is also in a leading position in this field. The product innovation of non-in-ear headphones worldwide will also start a new chapter from now on.

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