2024 Toyota Land Cruiser Makes its Debut in the United States with a Starting Price as Low as 360,000 Yuan

The 2024 Toyota Land Cruiser debuts in the United States with a starting price of 360,000 Yuan

【Phoneauto News】The Toyota Land Cruiser is a legendary off-road vehicle with a history of over 70 years since its birth in 1951. It has won the love of global consumers with its excellent off-road performance, reliable durability, and luxurious comfort. However, due to changes in market demand and environmental regulations, the Toyota Land Cruiser has been discontinued in the US market for two years. However, this does not mean that Toyota has given up on this classic model. On the contrary, it is undergoing a comprehensive overhaul to meet the challenges and opportunities of the new era.

New Toyota Land Cruiser

The 2024 Toyota Land Cruiser made its official debut on August 2nd, marking its rebirth in the US market. The new car will be based on Toyota’s latest TGNA-F platform, which is a modular vehicle platform also used in Toyota’s other SUV and pickup truck models. The new car will adopt a turbocharged 2.4-liter four-cylinder hybrid powertrain with a maximum power of 326 horsepower and a maximum torque of 465 pound-feet. The new car will be equipped with a full-time 4WD system and will have a center differential lock and a rear axle differential lock to improve off-road capabilities. In addition, the new car will provide off-road assist functions such as crawl mode, multi-terrain select, hill descent control, and stability bar disconnect mechanism.

New Toyota Land Cruiser

The 2024 Toyota Land Cruiser will be divided into three grades: Classic Edition (1958), Standard Edition, and Launch Edition. The Classic Edition is to commemorate the first sale of the Toyota Land Cruiser in the US market in 1958. It retains some retro design elements such as round headlights and a traditional front grille. The Standard Edition is a more modern and luxurious version with wider tires and rectangular headlights. The interior is more exquisite and comfortable, and it is equipped with a 12.3-inch central control touch screen, heated and ventilated front seats, and a center console refrigerator. The Launch Edition is a limited edition special edition, which adds off-road accessories such as roof racks, bumper guards, and front skid plates to the Standard Edition.

New Toyota Land Cruiser

The biggest highlight of the 2024 Toyota Land Cruiser is its price. Although Toyota has not announced the price of the new car, Toyota stated that its starting price will be around $50,000 (about 359,000 yuan), which is much cheaper than the previous generation model. This also means that the new car will be more affordable and attract more consumers. Toyota expects to sell 5,000 units of the first edition within three months after the launch of the new car, which has already exceeded the annual sales of the previous generation model. It can be said that the 2024 Toyota Land Cruiser is an off-road legend that respects tradition and caters to trends, and it will open up new opportunities for Toyota in the US market.

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