Consumer demand weak, US smartphone shipments decline 24% year-on-year in Q2 2023

US smartphone shipments in Q2 2023 declined by 24% YoY due to weak consumer demand

【Phoneauto News】Recently, the analysis agency Counterpoint Research released the shipment volume of smartphones in the US market for the second quarter of 2023. The data shows that the US market declined by 24% year-on-year in Q2 of this year, marking the third consecutive quarter of decline. Among them, the shipment volume of Android brands such as Samsung, Motorola, and TCL Alcatel decreased the most, while Apple’s shipment volume showed more elasticity.

Analysts believe that although Apple’s shipment volume in the US market has decreased compared to the same period last year, the brand’s market share has still increased by 10% year-on-year. Apple’s resilience is attributed to various promotional activities, with carriers offering promotions targeting old models, which also boosted product sales. Through extensive subsidies from carriers, Apple ultimately obtained a 55% market share.

It is also noteworthy that although the overall shipment volume has declined, foldable smartphones have become the most eye-catching presence in the US smartphone market. Motorola has launched the foldable device Razr+, Google has released its first foldable device Pixel Fold, and Samsung has also launched the new Galaxy Z Flip5 and Z Fold5. Therefore, the shipment volume of foldable devices in the US may reach its highest level in the third quarter of 2023.

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