Realme announces the Leap to Next Level plan, aiming to cover the top 100 markets in the next five years

Realme's Leap to Next Level plan aims to reach the top 100 markets in the next five years

【Phoneauto News】On August 28th, realme held the “Level Up” fifth anniversary speech and realme GT5 new product launch event. At this event, Xu Qifa, Vice President, Global Marketing President, and China Region President of realme, delivered a speech on the theme of “Level Up”, narrating the growth story and insights of realme from an unknown player to the industry’s top in the past five years. And announced realme’s future “Level Up Climbing Plan”.

realme set sail from overseas and became one of the top five in sales in 21 countries around the world in just five years, making it the only new player in the mobile phone industry to enter the top ten in the past decade. In the speech, Xu Qifa said, “The process of leveling up is the process of overcoming the gravity of life.” And the “growth” of realme has always been a hot topic in the industry. Adhering to the original intention of serving young people, realme has overcome numerous difficulties with precise strategies, fast and efficient methods, and the courage to think and act, leveling up all the way.

• vivo V29e officially released! Front-facing 50MP selfie camera, a treat for those who care about appearance
• iPhone 15 Pro Five Color Renderings Exposed! I don’t believe you are not tempted
• The Realme GT5 is officially released! It features a 240W flash charge and the second generation Snapdragon 8, starting from 2999 yuan

With the belief of “No Level Skipping, No Release”, realme has interpreted a journey of challenging the impossible. In 2019, realme made a strong comeback in the Chinese market, known as the “most competitive” market globally, and in the third quarter of the following year, it became the fastest-growing mobile phone brand to reach 50 million sales globally (Counterpoint). In 2021, it became the fastest-growing smartphone brand to achieve 100 million sales worldwide (Strategy Analytics), and for the first time entered the global top six (Counterpoint), completing an impossible breakthrough. Xu Qifa said: We have proven with facts that changing the world does not require seniority!

In the face of new market environment changes and technological transformations, realme has launched the “Leapfrog Plan” for the future. It aims to become the preferred technology brand for young people globally and focuses on implementing four major measures: making “no leapfrog, no release” the golden rule for product development. It conducts technological innovation in three major directions: performance, imaging, and design, to provide young people with products that combine strong performance and leapfrog design. It deepens its presence in the price range of 2000-4000 yuan, breaks through the competition in the price range above 4000 yuan, and breaks through the mid-to-high-end market. It continues to expand into emerging markets and aims to cover the top 100 markets worldwide in the next five years, allowing more young people to enjoy leapfrog experiences.

We will continue to update Phone&Auto; if you have any questions or suggestions, please contact us!