Redmi K70 series Qingshan eye protection technology rejects pure parameters and metaphysical eye protection.

Redmi K70 series incorporates groundbreaking Qingshan eye protection technology, surpassing conventional parameters and metaphysical approaches to eye protection.

【Mobile China News】On December 15th, the Xiaomi Qingshan Eye Protection Technology Communication Meeting was held in Guangzhou. Wang Teng, the general manager of the Redmi marketing department, Wu Cangzhi, the general manager of the Xiaomi display touch department, and Professor Zhong Jing and Professor Chang Shuai from the Zhongshan Eye Center at Zhongshan University, as well as Director Zheng Juan from the China Quality Certification Center, Director Zhang Ping, and other industry experts attended the meeting to share and discuss new knowledge and technologies in screen eye protection.

Under the cognitive integration of medical engineering, the Redmi K70 series, equipped with Qingshan eye protection, became the first smartphone certified by the China Quality Certification Center for visual health S++ certification. Wang Teng, the general manager of Redmi’s marketing department, said, “In terms of innovation in smart devices, visual protection has always been an area that Redmi pays great attention to. In our view, evaluating eye protection capabilities cannot be based solely on a single indicator dimension, but rather it requires the comprehensive evolution of eye protection standards. The integration of medical and engineering, scientific eye protection, and comprehensive evaluation is the direction for the future eye protection of electronic products.”

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After the release of the Redmi K70 series, 600,000 units were sold within the first 5 minutes, and it received a 99% positive rating on JD.com. This set a new record for first-day sales volume in the sub-4K price range on JD.com and Tmall. According to research, one of the main factors for users to choose to purchase the Redmi K70 was the inclusion of Qingshan eye protection.

As a groundbreaking eye protection solution, Qingshan eye protection is based on the integration of medicine and engineering. It adopts a self-developed eye protection mode guided by medical principles and implemented through ergonomic practices to provide users with scientific eye protection. Under the guidance of medical principles, Xiaomi, in collaboration with the Zhongshan Eye Center at Zhongshan University, deconstructed medical professional eye protection standards and combined them with a massive amount of clinical data to customize a medical evaluation system with 6 dimensions and 19 inspection indexes. This system has passed the engineering hardware evaluation by the China Academy of Information and Communications Technology. With the leading cognitive integration of medical engineering, the entire Redmi K70 series successfully obtained the S++ certification for visual health friendliness issued by the China Quality Certification Center. This achievement quantifies the implementation of ophthalmology in the mobile phone industry and represents a significant breakthrough in the domestic mobile phone industry.

The concept of the fusion of medicine and technology must also be based on hardware innovation. Redmi and TCL Huaxing have jointly customized a brand new C8 screen luminescent material, reducing the actual blue light proportion by 5%. It has a super high peak brightness of 4000nit, a super high frequency PWM eye protection dimming of 3840Hz, and through AI empowerment, it realizes a full-scene AI dimming strategy. By accurate environmental perception, it can adjust the screen brightness through AI and achieve intelligent matching with ambient light, making the visual effect more realistic and natural. In addition, through the deep integration of software and hardware, 11 self-developed display calibration algorithms have been formulated to adapt to the eye habits of more people.

In addition, regarding the recent industry propaganda of SVM as the synonym for eye protection on mobile phones, Wang Teng stated that SVM is a core index derived from the assessment of flicker frequency in the lighting industry. In recent years, it has been used for flicker evaluation in the field of mobile phone screens. Wang Teng also officially announced at this communication meeting that the K70 and K70 Pro will officially start OTA on December 15th. This new upgrade on Redmi K70 and K70 Pro can reduce the comprehensive value of SVM under high brightness to below 0.1%, leading the industry.

In the future, Redmi’s eye protection solution will extend to terminals such as tablets, televisions, etc., achieving consistent colors across multiple screens and truly achieving cross-platform integration.

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