Hao Wei CIS is expected to raise prices! Due to bottoming out of inventory, mobile phone demand is picking up.

Hao Wei CIS is anticipated to increase prices due to an improvement in inventory levels and a surge in demand for mobile phones.

【Mobile China News】On November 29th, Mobile China noticed that some digital bloggers stated, according to supply chain sources, that as inventory reaches its lowest point and mobile phone demand picks up, along with an accelerated increase in the market share of domestic high-end products, HuaWei CIS is also expected to raise prices. At the same time, the blogger also mentioned that Sony is currently facing insufficient production capacity, and given that HuaWei and Samsung are also planning to raise prices, it is highly likely that CIS will experience a price increase trend next year. In fact, this price increase expectation is not unfounded. In the past few months, due to supply chain issues and fluctuating demand, the CIS market has been under supply and demand pressure. With the recovery of the mobile phone market and the rise of domestic high-end products, this supply and demand contradiction will become more pronounced.

In addition, according to Taiwan’s Economic Daily, the CIS (CMOS image sensor) supply chain has indicated that Samsung has issued a price increase notice to customers today (November 29th), announcing a price increase starting from the first quarter of next year, with an average increase of 25% and a maximum increase of 30% for some specific products.

Image sensors (CIS) are mainly used in the fields of mobile phones, automobiles, and security, and will also be used in the future in the field of AR. The global mobile phone CIS market is relatively concentrated, mainly occupied by Sony, Samsung, and Omron. Sony is mainly used in high-end models of Apple and Android phones. Samsung supplies most of its CIS to its own mobile phones, while the remainder is supplied to other Android manufacturers. Omron’s main customers are Xiaomi, Huawei, OPPO, and vivo for their mid-range and low-end models.

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In the past two years, due to the global decline in mobile phone sales and the significant shrinkage of Huawei’s high-end phones, Omron’s mobile phone CIS business has suffered a substantial decline, with revenue dropping from the high point of 9.2 billion in 2021 to just over 4 billion this year, a shrinkage of 50% in the mobile phone CIS business.

However, based on the current situation this year, Omron’s CIS is expected to reach a turning point as Xiaomi and Huawei’s high-end mobile phone products continue to break through. Omron’s CIS products are gradually seizing market share from Sony and becoming the preferred product for domestic high-end smartphones. In addition, with the global semiconductor industry’s prospects expected to bottom out and recover, the price of image CIS is also expected to rebound. Samsung has already launched the first wave of price increases for image CIS.

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