Lei Jun raises the bar again Apple, Huawei, and Samsung are too strong in the high-end market, which forces Xiaomi to break through

'Lei Jun pushes Xiaomi to break through as Apple, Huawei, and Samsung dominate the high-end market'

【Phoneauto News】On the evening of August 14th, 2023, the annual speech by Lei Jun was officially held. In this speech, Lei Jun shared many of his experiences at Wuhan University and also shared the process of his initial entrepreneurship. Afterwards, Lei Jun once again emphasized the impact of Xiaomi smartphones on the high-end market. Lei Jun clearly stated that Xiaomi will not launch a new high-end brand and will use the Xiaomi brand to make high-end products. The high-end market is a necessary path for Xiaomi’s development and also a life-or-death battle!

Previously, in 2022, Xiaomi encountered certain obstacles when entering the high-end market. The flagship smartphones, Xiaomi 11 and Xiaomi 12, both encountered difficulties. After the Spring Festival in 2022, Lei Jun held a discussion within Xiaomi. During the discussion, there was a fierce debate: Is it too difficult to make high-end products? Can we achieve high-end status with the Xiaomi brand? Lei Jun stated that in our industry, there are tech giants like Apple, Samsung, and Huawei. No matter how difficult it is, we must insist on using the Xiaomi brand to make high-end products. Only by doing so can we push ourselves to seek breakthroughs in technology and win the space for future survival and development. High-end is the necessary path for Xiaomi and also a life-or-death battle!

Currently, at the 2023 annual speech by Lei Jun, Xiaomi is about to release a series of heavyweight new products, including Xiaomi MIX Fold 3, Redmi K60 Extreme Edition, and Xiaomi Pad 6 Max 14. Interested netizens can pay attention to the official live broadcast.

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