Liu Zuo Hu Competitors Should Be Glad OnePlus Doesn’t Make Products Below 2000 Yuan

Liu Zuo Hu's Competitors Should Be Grateful That OnePlus Does Not Offer Products Below 2000 Yuan

[Mobile China News] On the evening of December 4th, Liu Zuohu said during the OnePlus 10th anniversary “chat around the fire” event that other manufacturers should be grateful that OnePlus does not make products below 2000 yuan. In the future, OnePlus does not exclude the possibility of making products below 2000 yuan if people need them.

When faced with the question “OnePlus has done well with its high-end flagship, so why create the Ace series?”, Liu Zuohu said that some people mistakenly think that by creating the Ace series, we are giving up on the number series and not targeting the high-end market. However, OnePlus has never actually left the high-end market.

Over the past decade, OnePlus has made significant innovations in flagship products, achieving great success in the high-end market. Based on the demand from users for flagship experiences in the mid-range price segment, OnePlus launched the Ace series, hoping to allow more users to enjoy high-quality products with flagship features. The phenomenal success of the Ace 2 series confirms the correctness of OnePlus’ product strategy of popularizing flagship smartphones. Liu Zuohu emphasized that OnePlus has never actually left the high-end market, but has simply focused less on aggressively targeting the high-end segment. Currently, OnePlus has two product lines, with the number series remaining as OnePlus’ high-end flagships and leaders of cutting-edge technology, while the Ace series serves as a performance benchmark and popularizes flagship experiences. OnePlus is not afraid of competition and believes in producing the strongest products in each segment.

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