Economic Daily Recovery of the mobile phone market still takes time, and high-end is the only way to go

The mobile phone market's recovery takes time, high-end is the way to go

【Phoneauto News】Recently, Phoneauto noticed that the Economic Daily published a commentary on the current status of the smartphone market. The Economic Daily pointed out that the recovery of the smartphone market still takes time, and high-end is the only way.

In the commentary of the Economic Daily, the National Day holiday every year is the “golden period” for mobile phone sales. Especially before this year’s Mid-Autumn Festival and National Day holiday, Huawei and Apple both released new models, which triggered a wave of phone upgrades. However, it is still too early to say that the smartphone market has emerged from its slump and fully recovered. Considering various factors, the future of the smartphone market still remains uncertain. Compared to the slight rebound during the holiday season, the overall smartphone market is still sluggish this year.

Data shows that in the first half of 2023, the shipment volume of domestic smartphone brands is still declining. In fact, since reaching its peak in 2016, the shipment volume of domestic smartphones has been on a downward trend. Except for a slight rebound in 2021 due to the large-scale launch of 5G smartphones, it has returned to the level of ten years ago.

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High-end is the only way and also a “battle of life and death.” Looking at the continuously sluggish smartphone market in recent years, from the foldable screen phones that were once outstanding and had stable growth, to the hot-selling models during this golden period, it can be seen that smartphones have evolved from essential products to improvement-oriented products. Increasing demand drives product upgrades, and without high-end products, there is no market.

It is worth mentioning that on August 29, 2023, the Huawei Mate60 series was released, which is currently the most popular domestic smartphone, effectively boosting the recovery of the smartphone market and attracting a lot of attention to the entire industry. However, the Huawei Mate60 series is still facing shortages at present.

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