Apple Inc officially applies for trademarks for pineapple and pineapple It still loves fruits so much
Apple Inc officially applies for trademarks for pineapple and expresses its continued love for fruits
【Phoneauto News】On August 21st, Tianyancha App showed that Apple recently applied to register multiple “PINE APPLE” trademarks. The international classifications involved scientific instruments, advertising sales, and construction repair, and the current status of the trademarks is all in the application stage. It is reported that “PINEAPPLE” translates to “pineapple” or “pineapple” in Chinese.
It is understood that in the past few years, Apple has filed 215 trademark opposition applications, which is more than the combined total of Google, Microsoft, Amazon, and Meta (formerly Facebook) (136 applications). Among these 215 trademark opposition applications initiated by Apple, 37 entities choose to withdraw their trademark applications, accounting for 17%. In addition, more than half of the entities have not responded to Apple’s litigation.
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One of the controversial cases is Apple’s trademark opposition to American artist Franki Pineapple, whose stage name is “Pineapple”. The reason is that the word “pineapple” in her stage name has the suffix “apple” in English.
The half-eaten apple logo can no longer satisfy Apple. As early as 2017, Apple attempted to obtain a fruit trademark in Switzerland. At that time, it submitted a black and white depiction application for the Granny Smith apple. In fact, it applied for the image of the entire apple, not just a bite mark logo apple. If Apple succeeds, Fruit Union Suisse, a company with a history of over 100 years, will be forced to change its logo.
At that time, the director of Fruit Union Suisse reluctantly said, “We find it difficult to understand because it’s not like they are trying to protect the bitten apple. Their goal is actually to have the right to a real apple. For us, this is actually something that is universally present, and everyone should be able to use it for free.”
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