Apple iPhone significantly reduces prices for sales. Second-hand dealers lose 1 million yuan every month.

Apple iPhone significantly lowers prices for sales, causing second-hand dealers to lose 1 million yuan monthly.

[Mobile China News] Recently, Mobile China noticed that, according to relevant media reports, the days of second-hand iPhone dealers seem to be not going well. The price of Apple phones is not strong, which greatly affects their operating income and profits.

This year, the mobile phone industry has not yet emerged from the cold winter, and the market is expected to reach its lowest level in ten years. Even iPhone, at the beginning of the year, started price cuts and promotions on third-party platforms and channels to stimulate sales. On Double Eleven, the iPhone 15 series dominated multiple e-commerce platform rankings, but the large-scale subsidies and price reductions also had a great impact on the second-hand iPhone industry. “Black November, although this month is not over yet, it’s not an exaggeration to say so.”

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According to the information obtained by Mobile China, the iPhone 15 series was released in mid-September this year, but the starting price has already fallen, by about 500 yuan. On the eve of this year’s Double Eleven promotion, the prices of some iPhone 15 models on certain e-commerce platforms have been reduced by thousands of yuan. At the same time, among the various colors of the iPhone 15 series, the blue version seems to be less favored by consumers and has a larger price reduction, while the white version is more popular. With the same storage configuration, the price difference between the blue version and the white version of the iPhone 15 Pro is even close to a thousand yuan.

In addition, foreign media articles have also commented that the Huawei Mate 60 series has achieved great success in China and threatens the dominant position of the Apple iPhone 15 series. Huawei is now becoming Apple’s main competitor, and the sales of the iPhone 15 series in China are lower than expected.

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