Huawei’s smart PC is expected to become the number one in the thin and light laptop market Innovative technology has gained market recognition
Huawei's smart PC is projected to lead the thin and light laptop market with its innovative technology gaining market recognition
【Phoneauto News】Recently, market consulting company GFK released the notebook retail market report for July 2023. The report shows that the quarterly sales volume of notebook computers in the mainland China retail market in July decreased by 10% year-on-year and 37% month-on-month. In the retail market of thin and light notebook computers, Huawei’s market share was 23.6%, a year-on-year increase of 1.6% and a month-on-month increase of 4.4%. Among them, the market share in the offline channel of thin and light notebooks was 35.7%, a year-on-year increase of 5.0%. In addition, in the thin and light notebook market segment with a price range of 5K+, the market share was 33.7%, a year-on-year increase of 2.9% and a month-on-month increase of 4.0%. From the data released by the institution, Huawei may become the leader in the thin and light notebook market, demonstrating its leading position in the smart PC race.
With Huawei’s strong rise in the field of thin and light notebooks, it also reflects the relevant market demand. Nowadays, more and more young people are engaged in new media, freelance work, and other jobs, which require computers to have lighter and thinner bodies, higher performance, and higher efficiency. Huawei has been deeply involved in the field of notebooks and has achieved comprehensive leadership in aesthetic design, smart experience, and innovative technology, winning recognition from users. This is also the secret of Huawei’s continuous growth in sales in the field of thin and light notebooks.
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In terms of aesthetic design, Huawei launched its first notebook MateBook as early as 2016, opening a new era of thin and light notebooks. After that, in 2017, the first generation MateBook X was launched, leading the trend of narrow bezel notebooks and fingerprint power keys; in 2018, MateBook X Pro defined the world’s first full-screen notebook with a screen-to-body ratio of 91%. Huawei has been exploring in terms of aesthetic design, and by 2022, Huawei introduced the industry’s first microfiber metal body design, bringing a brand-new lightweight notebook that breaks the aesthetic order of the notebook industry in the past 10 years. Subsequently, the ink blue and brocade white colors raised the level of aesthetics again. Now, consumers have a clear understanding that if they want to choose a high-value thin and light notebook, Huawei is definitely among the top choices.
In terms of smart experience, Huawei is also leading the way. In 2019, Huawei was the first to integrate the Windows and Android phone experience, leading the way in cross-device seamless collaboration through multi-screen collaboration. This has also become a direction for other companies to develop. In 2020, Huawei MateBook X introduced multi-screen collaboration and cloud services, defining and leading the third generation of mobile office experience, bringing consumers a brand new experience. In 2021, Huawei pioneered the concept of super terminals and mobile application engines, defining the integration of smart office scene ecology and device collaboration. So far, features such as super hub and multi-screen collaboration have become memorable for many consumers, creating a good reputation for Huawei PCs.
In terms of innovative technology, Huawei Smart PC brings users a more intimate interactive experience through breakthrough innovative functions. AI sound effects, smart voice, AI eye, 8 innovative gestures on the touchpad, and metamaterial antennas together form the innovative moat of Huawei Smart PC. In fact, whether it is from the market data released by relevant institutions or the current office trend in various industries, smart PCs will be the future trend, and Huawei has fully laid out the smart PC market. In future competitions, it will have a very strong competitiveness. Let’s wait and see.
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