The second-generation marketing management structure of Lantu Automotive has collapsed and the sales general manager, Yu Fei, has resigned

Lantu Automotive's second-gen marketing management structure collapsed and sales GM, Yu Fei, resigned

【PhoneAuto News】Recently, PhoneAuto has learned the latest news that Dongfeng Motor Corporation has officially released a personnel appointment notice. Yu Fei, the sales general manager of Lantu Automotive Technology Co., Ltd., has resigned. Shao Mingfeng, the assistant general manager of Lantu Automotive, will temporarily take over as the sales general manager. At the same time, there have been some changes in the director-level management positions in marketing and other fields. It is worth mentioning that before Yu Fei’s resignation, Liu Zhanshu, the vice general manager of Lantu Automotive Sales, also chose to resign. According to relevant media evaluations, this means that the second-generation marketing management structure built by Lantu Automotive in July last year has collapsed in less than a year.

Lantu Automotive

According to the latest results released by Lantu Automotive on May 1st this year, in April 2023, Lantu Automotive delivered a total of 3,339 new cars to consumers, an increase of 210% compared to the same period in 2022, and an increase of 10% compared to March 2023. As a comparison, in March 2023, Lantu Automotive delivered a total of 3,027 new cars to consumers, an increase of 116% compared to the same period in 2022, and an increase of 173% compared to March 2022. From this, it can be seen that in 2023, Lantu Automotive’s sales situation has been rising rapidly. Although it is still some distance away from some of the new forces in the auto industry, the growth rate is impressive.

In addition, at the 2023 Shanghai Auto Show in April, Lantu Automotive officially launched their first car model, the Lantu Zhui Guang. Currently, Lantu Zhui Guang offers three models, with prices ranging from 320,000 to 440,000 RMB. It is reported that the car is built on the ESSA+SOA intelligent electric bionic electrical architecture and offers a 109 kWh capacity three-element lithium battery version, with a zero to one hundred acceleration time of 3.8 seconds and a maximum range of 730 kilometers.

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