Third-quarter market share of the South Korean mobile phone market Samsung leads by a wide margin with 84%.
In the third quarter, Samsung dominates the South Korean mobile phone market with a significant 84% market share.
【Mobile China News】Recently, the latest data released by market research firm Counterpoint Research showed that Samsung smartphones accounted for a staggering 84% of the total smartphone sales in South Korea in the third quarter of this year, which can be said to be far ahead.
Samsung Z Flip5
The data shows that the total smartphone sales in South Korea in the third quarter of this year decreased by more than 10% compared to the same period last year, reaching around 3.4 million units. In terms of manufacturers, Samsung Electronics accounted for 84%, with its market share holding steady, still maintaining a comfortable lead. Samsung Electronics launched the flagship foldable phones, Galaxy Z Flip5 and Z Fold5, in the third quarter, with pre-sales reaching 1.02 million units. The second-ranked manufacturer is another international giant, Apple, with a market share of 15%, an increase of 2 percentage points compared to the same period last year. Therefore, it can be said that only Samsung and Apple occupied 99% of the market share in the South Korean new phone market in the third quarter, basically monopolizing the South Korean smartphone market.
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Unlike the Chinese smartphone market with numerous brands, the South Korean smartphone market is almost monopolized by a few brands. Previously, apart from Samsung and Apple, LG was also an important participant in the South Korean smartphone market. However, with LG’s announcement of quitting the mobile business in 2021, its previous market share in the Korean market has been mostly divided between Samsung and Apple. Judging from the sales proportion of the South Korean smartphone market announced in the third quarter, the South Korean smartphone market has become a “two-person” world dominated by Samsung and Apple.
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