Deeply cultivating overseas! Transsion’s TECNO becomes the exclusive mobile brand sponsor of the Africa Cup of Nations

TECNO, Transsion's mobile brand, becomes exclusive sponsor of Africa Cup of Nations in overseas expansion

【Phoneauto News】Although Transsion’s mobile phones have not been launched in China, they have been developing well overseas. On September 27th, Transsion announced a piece of good news: TECNO, the innovative technology brand under Transsion Holdings, officially became the official sponsor of the 34th Africa Cup of Nations on September 21st.

TECNO Africa Cup of Nations cooperation announcement poster

The official signing ceremony was held in Singapore, attended by Transsion’s Deputy General Manager Ha Le, TECNO Business Unit General Manager Guo Lei, Africa Regional Department General Manager Duan Shengxiao, and Véron Mosengo-Omba, Secretary General of the Confederation of African Football (CAF), and other senior executives.

Guo Lei, General Manager of TECNO Business Unit, said: “This cooperation is an important milestone for TECNO. It is the first time we have cooperated with the most prestigious sports event on the African continent, the Africa Cup of Nations. TECNO has always been deeply rooted in the African market. This cooperation not only demonstrates our brand’s firm commitment, but also highlights the high value and strong appeal of African football to global partners. With this opportunity, we are confident that we can create passionate and wonderful memories for football fans all over the world and TECNO fans.”

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Patrice Motsepe, President of the Confederation of African Football (CAF), said: We warmly welcome TECNO to join the African football family and become the official partner of the 34th Africa Cup of Nations. TECNO has a strong commercial network and profound brand influence in the African continent. We have full confidence in this cooperation and believe it will be a new and imaginative great beginning.

With the strong traffic flow of the Africa Cup of Nations, TECNO will connect online and offline touchpoints, fully expose TECNO’s full range of products, and deeply communicate TECNO’s brand upgrade.

The 34th Africa Cup of Nations will be held in Cote d’Ivoire from January 13th to February 11th, 2024.

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