Xiaomi Civi 3 Disney 100th Anniversary Limited Edition The Perfect Combination of Fashion and Classic IP

Xiaomi Civi 3 Disney 100th Anniversary Limited Edition - Fashion and Classic IP

In the well-known trend field, there are well-known images such as KAWS’ COMPANION, Murakami Takashi’s sunflower, Futura’s Pointman, and Verdy’s original character Vick. In addition to these classic original images, there are also many collaborations with well-known animation IPs every year, and Disney’s Mickey is undoubtedly the top player among many animation IPs.

Now, the popular Mickey in the trend circle has come to the mobile phone industry. Today, Xiaomi announced a product in collaboration with Disney, the Xiaomi Civi 3 Disney 100th Anniversary Limited Edition. PhoneAuto also got this product at the first time. After unpacking the package, the office girls almost competed to experience it, which shows the magic of Civi + Disney. So, how is this phone?

The distinctive features of the limited edition product can be seen on the outer packaging, which is mainly silver with Mickey’s head image, and has strong recognition. When you open the box, it contains the Xiaomi Civi 3, charger, data cable, retro Mickey drum-shaped phone case, and a customized Mickey head-shaped SIM card pin.

The previous Xiaomi Civi 3 used a collision color design in the same color scheme, while this limited edition has a red main color and classic Mickey image, and the words “Recording Disney’s 100th Anniversary”, all of which show its specialness. The back of the phone shows Mickey holding up one hand and pointing at the camera, with a happy and curious expression, as if introducing Xiaomi Civi 3 to the viewer.

The Xiaomi Civi 3 adopts a micro-curved surface design for its border, making its visual effect appear thinner. The limited edition gold border with a red power button further highlights its delicacy.

In addition to its appearance, the Xiaomi Civi 3 Disney 100th Anniversary Limited Edition also features a deeply customized Mickey Mouse style for the default system theme. The overall black and red color scheme highlights its classic style. The lock screen wallpaper with a large winking Mickey is very adorable, and there is also a Mickey Mouse-themed clock when the screen is off. Additionally, there is a customized animation effect during charging. The highly customized theme and appearance give the Xiaomi Civi 3 a deep Disney flavor both inside and out.

Photography has always been a strong point of the Civi series, as we mentioned in our previous review. Here, we will mainly introduce the small design in terms of photography for this co-branded device.

Firstly, the Civi series has always had its own unique understanding of creating an atmosphere when taking photos, and its ambient light function has indeed gained a lot of users’ support. This limited edition device has a Disney style for creating an atmosphere. After taking photos, you can choose to edit them with a Mickey Mouse light spot blur effect. From the perspective of the effect, the atmosphere is indeed more abundant, which also fits the theme of the limited edition device.

Exclusive stickers and background blurring

It takes just one second to take a photo, but ten minutes to edit one with P (a popular photo editing app in China). This is the reality for many young women taking selfies. However, Xiaomi Civi 3 has excellent imaging effects and hardly needs any editing, which has made it somewhat difficult for those who are used to editing their photos. Therefore, Xiaomi has added more interesting features to the camera of this limited edition product. It not only provides Disney-customized photo frames, but also exclusive Disney stickers. These decorations not only make the photos more playful, but also give something for young women who don’t need to edit their photos to do.

Exclusive photo frames

The Xiaomi Civi 3 Disney 100th Anniversary Limited Edition phone is priced at 2,899 yuan and provides 12GB of RAM and 512GB of storage space.

In fact, co-branded products are not uncommon in the mobile phone industry, but what does it really mean for a phone to be co-branded? In my opinion, it means adding some scarce and special elements that are consistent with the product’s positioning and design, to highlight its unique attributes. From this perspective, the Xiaomi Civi 3 is undoubtedly successful. The already stylish positioning, combined with the addition of Mickey Mouse, has created a new spark, perfectly retaining the product’s fashionable features while injecting classic artistic elements.

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