Greetings from Apple Wenzhou Wanda Plaza, and I accidentally got a few national firsts.

Greetings from Apple Wenzhou Wanda Plaza, where I stumbled upon some remarkable national firsts.

When you mention “Wenzhou,” you might think of the local dialect, which is quite challenging to understand, or you might recall the various jokes circulating on the internet. This city, located on the southeast coast of Zhejiang Province in China, is one of the well-known cities in the Jiangsu-Zhejiang-Shanghai region. It is the birthplace of the private economy in the country and has been known as the “Entrepreneurship Capital of China.”

Apple Wenzhou Wanda Plaza

On November 4th, this magical city will welcome a new friend – Apple Wenzhou Wanda Plaza. It is Apple’s first store in Wenzhou, the fourth in Zhejiang Province, and the 56th Apple Store in the Greater China region. The local residents of Wenzhou can now visit this store located in the Oujiangkou District in their leisure time, experience Apple’s products up close, and enjoy the services provided by Apple.

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In order to blend into the local community, Apple actively incorporates local culture into the design of its Apple Store, making it look more harmonious. To celebrate the opening of the first Apple Store in Wenzhou, Apple has specially designed a logo that is different from the usual single logo design. It incorporates the local traditional woodblock printing and dyeing art called “Lan Jiaxie”. This is one of the local traditional dyeing techniques in Wenzhou and is also a national-level intangible cultural heritage.

Lan Jiaxie originated in the Qin and Han dynasties, flourished during the Tang and Song dynasties, and was once presented as a national gift to envoys from various countries by Emperor Tang Ming. Before the opening of Apple Wenzhou Wanda Plaza, Apple designed several unique barricades, including six illustrations depicting Apple products and services. These illustrations symbolize people’s ability to innovate and break through together. Apple has actually printed these barricades on fabric materials, allowing more people to get up close to this traditional dyeing art before the new store opens.

The slogan for Apple Wenzhou Wanda Plaza is: “Looking forward to meeting all the industrious people here, witnessing innovation that surpasses the norm.” When you step inside Apple Wenzhou Wanda Plaza, you will also see many “innovative” elements, and many of these elements are appearing for the first time in an Apple Store retail store, making them “national firsts.”

Apple Watch Customization Studio

When you walk into this store, you can find all Apple products and accessories on different product display tables and the Avenue corridor. Among them, Apple Store provides a “Customization Studio” for Apple Watch for the first time. It was previously available in the Apple Store online shop, where consumers can freely choose different watchbands and watch cases and customize a product that fits their style. This cleverly designed space also provides a more personalized shopping experience for every customer who is considering purchasing an Apple Watch.

All-new designed Genius Bar

Another newly designed area is the “Genius Bar”, which Apple has specially designed different height counters for customers to have face-to-face communication with team members while ensuring privacy and getting hardware and software support. When the first Apple Store was launched, this “face-to-face communication” experience received praise from many users. The new Apple Store in Wenzhou Wanxiang City pays tribute to this classic design in a new way and further shortens the distance between Apple and customers.

Similarly, environmental protection was also considered in the design of Apple Store in Wenzhou Wanxiang City. The store interior uses a large amount of plant materials, not only giving it a familiar and warm “wood” look, but also reducing carbon emissions. The ceiling area is fitted with acoustic panels and sun visors, which minimizes the use of metal. The flooring is made of bio-polymer materials, reducing the demand for chemical resins.

Apple Wenzhou Wanxiang City

Every Apple Store is not just a product showcase or a place for transactions, it is more like a beautiful work of art by Apple. We can always see clever elements and Apple’s understanding of the local community in the store. These highlights can attract more people to step into the store, experience Apple devices firsthand, and embrace the Apple ecosystem.

People are more willing to go to Apple Stores not only because of the high-quality devices in the Apple ecosystem, but also because of the philosophy of Apple Stores themselves. Compared to traditional retail stores, Apple tends to create a platform for mutual communication and inspiration, bringing customers closer while providing diversified services and experiences.

When you step into Apple Wenzhou Wanxiang City, you not only can purchase various Apple products, but also participate in free Today at Apple sessions, learning how to better utilize the products in your hands.

Apple Wenzhou Wanxiang City also welcomes every customer, and the store has many barrier-free designs that provide convenience for people. The diverse product display tables, chair heights, and barrier-free passages provide wheelchair users with more mobility space. The assistive listening loop next to the Today at Apple table helps users participating in the sessions to listen to the content and have a better barrier-free experience.

Similarly, Apple Wenzhou Wanda Plaza retail store also has a designated Apple Pickup area, which allows customers to conveniently order online and pick up their purchases in-store at their own convenience. When shopping in the retail store, you can also seek assistance from the staff at any time, in order to receive personalized shopping advice and support, choose installment payment plans, upgrade or trade in devices eligible for upgrade, and more. Moreover, besides Mandarin and the local dialect of Wenzhou, the staff can also communicate with customers in Cantonese, English, Japanese, Korean, French, Arabic, and sign language.

“Seeing innovation surpassing the original,” as the fourth Apple Store retail store in Zhejiang Province, Apple Wenzhou Wanda Plaza has come to Wenzhou for the first time and showcases the concept of “surpassing the original with something even better” through its innovative design. Although it is a brand new retail store, it has a series of mature and complete processes that can provide a shopping experience different from traditional retail stores for every visitor.

Apple Wenzhou Wanda Plaza retail store is located on Level 1 of Wenzhou Wanda Plaza, No. 1999 Ouyue Avenue, Ouhai District. On November 4th at 10 am, you are welcome to visit this store and check-in.

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