The foldable screen smartphone market is booming, and Huawei deserves the credit for the perfect software ecosystem.

The market for foldable screen smartphones is flourishing, and Huawei deserves recognition for the flawless software ecosystem.

【Mobile China News】Recently, Mobile China noticed that research firm iResearch Consulting has released a report entitled “Insight into the Chinese Foldable Screen Smartphone Market in 2023”. The report points out that 97.6% of users are eagerly anticipating software innovations in foldable screen smartphones.

It can be seen that although foldable screen smartphones have become the new favorite of many consumers, the powerful hardware alone is not enough to satisfy consumers. The truly perfect software experience is what the masses urgently need.

According to the latest data, in September of this year, with the hot sales of models such as the Huawei Mate 60 Pro and the Huawei Mate X5, Huawei has successfully recaptured the first position in China’s market share. In addition, according to IDC data, in the field of foldable screens, Huawei has a dominant market share of 31.7%, almost one-third of the market share, firmly sitting on the first place.

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As the largest foldable screen smartphone manufacturer in the industry, Huawei is not only continuously updating its foldable screen product lineup, but also making great achievements in improving the foldable screen smartphone ecosystem. Among them, even before their first foldable screen smartphone was launched, Huawei had started adapting software and building an ecosystem, which has been going on for over five years.

In 2019, the Huawei Mate X was launched, stunning countless consumers. It also made Huawei the first company among many mainstream Chinese smartphone manufacturers to introduce a foldable screen smartphone. In the process of improving the ecosystem, Huawei initially fought alone, but as the market gradually matured, more and more friendly competitors also introduced foldable screen models. Huawei also began to focus on developing industry standards for foldable screen smartphones and became a “standard setter” with a say in the matter. By promoting standardized software design principles and cases, Huawei gradually pushes for the improvement of the foldable screen ecosystem.

As early as 2019, Huawei, together with the Green Software Alliance, released the “Foldable Screen Mobile Intelligent Terminal White Paper”, effectively promoting the development of the foldable screen ecosystem towards standardization. In March of this year, Huawei once again teamed up with the Green Software Alliance to release the “Foldable Screen Software Design and Development Industry Standards”. Currently, it has helped the top 1000 domestic applications achieve 95% adaptation to Huawei’s foldable screen.

In addition, Huawei has also released the “Foldable Screen Mobile Intelligent Terminal White Paper” ahead of others, and subsequently published the “Foldable Screen Mobile Intelligent Terminal Human-Machine Interface Design and Development Guide”. The aim is to help developers and designers better evaluate the application experience of foldable devices, verify the compatibility of applications, continuously improve development results, and bring comfortable and efficient immersive large-screen experiences to various vertical application scenarios.

Huawei’s foldable screen phone’s adaptation to apps is not only reflected in its wide range. In its specific work, Huawei has effectively played its unique and innovative advantages, organically combining the large screen advantages of foldable screen phones with mobile apps, effectively solving the pain points and difficulties users encounter when using phones.

For example, targeting the large size of the foldable screen phone’s inner screen, Huawei has developed a UI adaptive engine that can effectively solve the problem of big images and big fonts. Thanks to this, Huawei’s foldable screen phone can open a 6:4 TikTok video while the user simultaneously reads comments.

When opening IQIYI, Huawei’s foldable screen phone can split the screen into a viewing area and an operating area through multi-angle hovering.

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When playing MOBA games, users can also get a wider field of view through the phone, which can be called a “physical cheat”. This optimization better utilizes the advantages of the foldable screen phone, improves screen utilization efficiency, brings users a more efficient way of obtaining information, and aggregates fragmented content together. It not only improves work efficiency but also enhances the immersive experience during leisure and relaxation.

Currently, Huawei is one of the manufacturers with the most diverse range of foldable screen phones. Just in the field of large foldables, Huawei has internal folding and external folding products, which correspond to the Huawei Mate X and Huawei Mate Xs series, respectively. The diversity of products has brought great pressures for Huawei’s ecological construction. Fortunately, through five years of continuous operation, Huawei has built a relatively complete and prosperous ecosystem for the foldable screen phone. It has not only gained a good reputation among consumers but also played a leading role in the entire industry.

From research data, the sales of regular smartphones are steadily declining while the sales of foldable screen phones are the opposite. There used to be many people opposing the statement “Foldable screen is the future of the phone industry,” but with the efforts of companies like Huawei, this future seems to be within reach.

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