Honor exposes assessment of expanding into the automotive business. CEO Zhao Ming visits Porsche factory.

Honor CEO Zhao Ming's Assessment of Expanding into the Automotive Business Unveiled During Visit to Porsche Factory

【Mobile China News】In the second half of the smartphone development, in addition to popular tracks like AI models and foldable screens, it seems that car manufacturing has also become the new favorite of smartphone manufacturers. Today, Honor CEO Zhao Ming posted on Weibo a photo of a visit to a Porsche factory, exchanging ideas with the Porsche design CEO in front of a car, and wrote, “Let me reveal a bit, the future looks promising.” Netizens are asking, does Honor want to make cars too?

Digital blogger @厂长是关同学 revealed that in addition to product design, the recent collaboration between Honor and Porsche will also include interaction at the car’s OS level, applications such as the Honor Qinghai Lake electric battery car, and also doesn’t completely rule out the possibility of Honor independently entering the car manufacturing industry.

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Considering the latest information, Honor might enter the automotive industry in the future. Although previously in an interview, Zhao Ming mentioned that Honor does not have any plans to manufacture cars in the next few years, but they will share some technologies with car companies. Previously, Honor announced plans for an IPO in China, and if they venture into the automotive industry, it will undoubtedly greatly enhance the company’s valuation.

After three years of independent development, Honor has already formed its own unique competitiveness in various aspects. According to previous information, the upcoming MagicOS 8.0 will have significant improvements in connectivity, security, smoothness, intelligence, etc., placing it in the top tier of domestic brands. With the collaboration between Honor and car manufacturers, it is believed that they have the strength to compete with Huawei’s HarmonyOS car system and Meizu’s FlymeAuto.

In addition to the possibility of car manufacturing, Zhao Ming’s visit to Porsche design might also be preparation for the upcoming collaboration on a co-branded phone. After the expiration of the partnership between Porsche design and Huawei, which domestic brand they will team up with has drawn attention, and Honor seems to be the most appropriate choice. Whether it’s the high-end image of the Magic series or Honor’s current market presence both domestically and internationally, the collaboration between Porsche design and Honor will maintain a consistent co-branded style, further solidifying Honor’s brand image in the high-end market and providing strong support for expanding internationally.

Of course, whether it’s the joint venture between Honor and Porsche in car manufacturing or the release of a co-branded phone, Zhao Ming’s visit to Porsche design this time has revealed an important message, which is that the two parties have established a certain level of connection, and this connection will tightly associate the two brands in the coming years, together creating more possibilities.

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