Huawei Returns as the King! Ranking of China’s Smartphone Market for the Third Quarter Revealed.

Huawei Reclaims its Throne as King of China's Smartphone Market Q3 Rankings Unveiled

【Mobile China News】On October 26th, according to Mobile China, the market share of the Chinese smartphone market in the third quarter has been officially announced. Among them, Honor has reclaimed the first position, and Huawei is making a comeback, moving towards the top.

Honor

Canalys data shows that in the third quarter of 2023, the shipment of the Chinese smartphone market has declined for two consecutive quarters, with a year-on-year decrease of 5% to 66.7 million units.

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In terms of brand, Honor, with strong product and channel competitiveness, has reclaimed the first place with an 18% market share and a shipment of 11.8 million units; OPPO (including OnePlus) has a shipment volume of 10.9 million and ranks second; Apple, riding on the popularity of the iPhone 15 series, closely follows with a shipment of 10.6 million, ranking third; Vivo ranks fourth with a 16% market share, and Xiaomi’s market share has slightly increased to 14%, holding steady in the fifth position.

In addition, Huawei is gradually approaching the top tier manufacturers by continuously increasing its market share through the Mate60 series. Canalys research analyst Zhong Xiaolei stated that the lifeline of brand growth has returned to product strength. The Mate60 series of Huawei has ignited the market. If the new Kirin chip is applied to mid-range and low-end product lines in the future, there is potential to further disrupt the competitive landscape of the top tier market.

Huawei Mate60 series

Canalys research manager Liu Yixuan pointed out that the cooperation between manufacturers and channels is becoming closer and more sophisticated. Manufacturers are assisting channels in improving operational efficiency through diverse means. For example, Honor and OPPO have started using digital finance to improve capital turnover for distributors, while Xiaomi has opened up the policy of transferring Xiaomi Home to distributors, optimizing their own resource allocation and providing business growth space for distributors.

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