Thunderbird collaborates with JD.com to promote the popularization of consumer-grade AR glasses

Thunderbird partners with JD.com to boost the widespread use of consumer-level AR glasses

AR glasses have become one of the most promising and high-growth emerging categories in recent years. According to the “White Paper on the Development of the Virtual Reality Industry (2023)” released by the China Electronics and Information Industry Development Research Institute, in the second quarter of this year, China’s AR hardware shipments increased by nearly 283% year-on-year, and the market maintains a high-speed growth trend.

However, currently, some of the AR glasses products on the market have good display effects, but they are not wireless integrated; or they have spatial perception and interaction, but their overall size is relatively large, making it impossible to achieve a glasses-like form; some products can only serve as prompters or music players, unable to provide a mixed reality experience. Therefore, these products cannot become truly consumer-grade AR glasses.

In response to this, domestic AR glasses leading brand Ruiniao recently released its flagship AR glasses product, the Ruiniao X2, which has achieved comprehensive breakthroughs in terms of glasses-like form, spatial display, spatial perception and interaction, and scene ecology.

In fact, Ruiniao is the fastest growing brand in the domestic consumer-grade AR field. Data from the third-party organization iResearch shows that in the whole year of 2022 and the first half of 2023, Ruiniao ranked first in the market share of consumer-grade AR glasses on major online platforms in China.

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As a leading brand in the industry, in order to further accelerate the popularity of consumer-grade AR glasses, Ruiniao has made another move. As the main sales platform for domestic consumer electronic products, Ruiniao has reached a strategic cooperation with JD.com. With the reliance on their respective advantages, the two parties will open up in-depth cooperation in product development, smart marketing, channel expansion, and user services. It is reported that they are expected to collectively achieve a strategic sales target of 500,000 units in the next three years, and build Ruiniao into a benchmark brand in the domestic AR category.

Although Ruiniao recently released its flagship AR glasses product, the X2, as a consumer-grade brand, it needs a more comprehensive product layout to cover more levels of consumers in order to further promote the popularity of the AR glasses industry.

Therefore, while reaching a strategic cooperation with JD.com, Ruiniao also showcased its new AR glasses product, Ruiniao Air 2. The Ruiniao Air 2 is equipped with Sony’s new generation of 0.55 MicroOLED screen, which provides a 6-meter distance equivalent to a 201-inch high-definition giant screen. The weight of the glasses is as low as 76g, with a pixel density of up to 49 PPD, and it supports two refresh rates of 60/120Hz.

It is worth mentioning that the Thunderbird Air 2 also supports a unique custom screen color function in the industry, allowing each user to have their desired color effect; the upgraded FaceComfort 2.0 comfortable wearing system provides three levels of adjustment for the left and right temples and three levels of adjustment for the air capsule nose pad, totaling 9 directions of adjustment, which can adapt to more different facial shapes and bring a more comfortable wearing experience.

In addition, Thunderbird also provides exclusive accessories for it, the Switch game partner JoyDock, and the multi-functional audiovisual entertainment terminal Thunderbird Magic Box. JoyDock brings the best solution for direct connection to Switch for AR glasses, plug and play, making the game experience more immersive and shocking. Thunderbird Magic Box offers massive ultra HD video resources and wireless casting function, together with the Thunderbird Air series, it creates an immersive and enjoyable giant screen viewing experience.

Now, the Thunderbird Air 2, JoyDock, and Thunderbird Magic Box are all available on JD.com and have joined the JD 11.11 promotion.

Thunderbird, as a leading brand of consumer-grade AR glasses in China, has reached a strategic cooperation with JD.com this time. With the opportunity to leverage its high-quality products and the traffic advantages of JD.com platform, it will accelerate the development and prosperity of the AR glasses consumer market.

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