The OnePlus 12 wears the title of ‘Pro’ in the name of its standard version! This makes it difficult for competitors to handle, huh?

The OnePlus 12 Pro sets the standard for its standard version! A tough competitor for others to handle, isn't it?

【Mobile China Market】On December 5th, the OnePlus 12 was officially launched. During the launch event, OnePlus announced that the primary goal of the OnePlus 12 is to “surpass all Pro versions of Snapdragon 8 Gen3 phones” in terms of product power. One, that’s all. Li Jie, the president of OnePlus China, stated that when major phone manufacturers define their products, they usually start by defining a “Pro version” with strong product power, and then make various trade-offs to create a so-called “standard version” that fits a certain price point. However, OnePlus believes in “prioritizing product power” and does not want to compromise on any aspect of the user experience. So they push the limits in terms of performance, imaging, display, battery life, build quality, haptics, signal, and more. The launch of the OnePlus 12 can be said to redefine the concept of a “standard version” phone, with the name “Standard” carrying the essence of the “Pro” version.

OnePlus 12 Launch Event

The OnePlus 12 excels in all aspects of its configuration. Its imaging system is developed by the OPPO Find imaging team and features the “new generation ultra-light imaging system,” reaching new heights in OnePlus’ imaging capabilities. The OnePlus 12 is equipped with the Sony-customized LYT-808 flagship sensor, which may be the “strongest flagship sensor” behind only Sony’s inch-size sensors. It also includes a 64-megapixel ultra-light imaging periscope for long-range shots, which may be the “strongest periscope” in its category, and the Sony IMX581 48-megapixel flagship ultra-wide-angle lens, which may be the “strongest ultra-wide-angle” lens in its category.

OnePlus 12 Real-life Photos

• Morning Bulletin OnePlus 12 officially released, NIO Motors announces third-quarter earnings report.
• Domestic mobile phone shipments increased by nearly 60%, the market is recovering, and the upgrade wave is coming.
• The November Android New Phone Smooth Ranking List is announced, with OPPO Reno11 Pro ranking first.

The OnePlus 12 features an Eastern Display, which may be the “best screen in the world.” It leads the way in terms of the most important display qualities, such as brightness, eye protection, and smoothness. It uses the X1 emissive material for its first release, coupled with the Display P1 display chip, to achieve a peak brightness of 4500 nits, making it the world’s brightest screen. It also offers more than twice the industry average screen lifespan. It is the first domestically-produced 2K screen to receive DisplayMate A+ certification, breaking 18 records.

OnePlus 12 Real-life Photos

In terms of the processor, the OnePlus 12 is equipped with the third-generation Snapdragon 8 flagship mobile platform, starting with 12GB of RAM and reaching up to 24GB+1TB of super memory. It uses LPDDR5X RAM + UFS 4.0 storage, which represents the current hardware ceiling for smartphones. The battery life is also excellent. The OnePlus 12 supports the long-lasting 100W Super Flash Charge and the long-lasting 50W wireless flash charge. It also supports reverse wireless charging. With a massive 5400mAh battery, it offers both extended battery life and quick charging, providing up to 1.79 days of usage.

Overall, the OnePlus 12 is named the “Standard” version, but its specifications clearly put it in the Pro version category. Yet, it is priced more competitively than the Pro versions of its competitors, making it a strong contender. The OnePlus 12 starts at a price of 4,299 yuan and will officially go on sale at 10:00 am on December 11th.

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