Xiaomi announces that the sales of the 14 series have exploded, with a transaction amount of 625 million yuan on Tmall Super Brand Day.

Xiaomi's 14 series experiences explosive sales, generating a record-breaking transaction amount of 625 million yuan on Tmall Super Brand Day.

【Mobile China News】On November 8th, Mobile China noticed that according to the news from the “Xiaomi Official Flagship Store”, Xiaomi’s Tmall Super Brand Day achieved a total turnover of 625 million, setting a new record for the total sales on Tmall Super Brand Day for all brands in 2023. At the same time, the Xiaomi 14 series won the champion for both sales volume and sales amount of new mobile phones on Tmall, as well as the champion of domestic mobile phone brands in terms of sales volume on Tmall. The Xiaomi Official Flagship Store said: Thank you all for your support and love for Xiaomi, and we look forward to creating more miracles with you.

This year’s Double 11 promotion, Xiaomi’s performance was outstanding. According to the information announced by Xiaomi, as of 9:00 p.m. on October 31st, Xiaomi’s cumulative payment amount across all channels has exceeded 9 billion yuan; and as of 11:59:59 p.m. on October 31st, Xiaomi’s cumulative payment amount for the opening red packet has exceeded 10 billion yuan. In addition, the cumulative sales of Xiaomi TV S Pro MiniLED series across all channels have also surpassed 100 million yuan.

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At the same time, the sales of the Xiaomi 14 series, which was released at the end of October, were also very hot. According to the information revealed by Xiaomi’s chairman, Lei Jun, the sales volume of the standard version of the Xiaomi 14 has already exceeded 1 million units, and the average daily sales volume is around 100,000. According to Xiaomi’s official introduction, within the first 4 hours of its initial sale (from 8:00 p.m. to 12:00 a.m. on October 31st), Xiaomi 14 broke the records for sales volume and sales amount of all domestic mobile phones on Tmall, JD.com, Douyin, and Kuaishou in the past year. The Xiaomi 14 Pro Titanium Special Edition sold out instantly after it went on sale, becoming a highly sought-after item.

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