Honor and Porsche Design officially announced collaboration, first model to debut in January next year.

Honor and Porsche Design join forces, unveil debut model in January next year.

【Mobile China News】On December 14th, Honor officially announced its strategic partnership with the high-end lifestyle brand Porsche Design. Honor and Porsche Design will combine excellent functional design with cutting-edge technology to create high-end products with innovation and a sense of pioneering. The first model resulting from their collaboration will be officially unveiled in January next year.

As a global technology brand, Honor has always been committed to research and development investment and technological innovation to drive the development of the smart terminal industry. The goal is to become a globally significant technology brand that builds a full-scene, all-channel, and all-people-serve ecosystem. Honor focuses on innovation, quality, and service as its three strategic control points, persistently investing in research and development and forward-looking technologies to bring continuous innovation in smart devices to global consumers.

Since becoming independent in 2020, Honor has quickly become a leader in the foldable screen field, achieving dual dominance in the Chinese smartphone market and foldable screen market in the third quarter of this year, establishing its important position in the smartphone industry. With its intelligent and innovative products, Honor brings users an excellent user experience and surprising features, particularly in areas that consumers are most concerned about, such as battery life, display technology, photography, and videography. The new Honor has demonstrated its ability to represent the current high-end level of smart technology.

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At the signing ceremony, Mr. Zhao Ming, CEO of Honor Terminal Co., Ltd., said, “We are honored to partner with Porsche Design, a global partner. Through open collaboration, we will explore the fusion of excellent design and outstanding performance, bringing pioneering innovation to the high-end smart terminal market. By integrating Honor’s consumer-centric concept with Porsche Design’s pioneering brand concept, we will jointly create the next generation of high-end smartphones, opening up new possibilities for tech enthusiasts and Porsche enthusiasts in their mobile lifestyle. The long-term cooperation between Honor and Porsche Design will bring exciting new opportunities for the development of both brands in the global market.”

Mr. Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle AG, said, “The exclusive collaboration with Honor is a milestone for Porsche Design in further expanding its iconic electronic product portfolio. We are excited to have found a perfect brand partner to drive innovation and will work together with Honor to create exciting next-generation electronic products for our customers, achieving a perfect fusion of extraordinary design and outstanding performance. Our common goal is to become a leader in the high-end smart terminal market.”

As a globally renowned luxury lifestyle brand, Porsche Design has extraordinary influence worldwide. With 15 years of design experience in the smartphone industry, Porsche Design has chosen to enter a long-term strategic partnership with Honor. Not only does Porsche Design value Honor’s ability to continuously push boundaries with innovative products, but it is also attracted by Honor’s global brand development potential. According to official data from Honor, the brand has achieved a 200% growth overseas and achieved profitability within two years. It is foreseeable that we will witness the fusion of cutting-edge innovative technology, pioneering product concepts, and classic design aesthetics in the next generation of Honor’s flagship smartphone.

Furthermore, thanks to the endorsement of the Porsche Design brand, Honor, now entering its fourth year of development, will better cultivate the international market, further expanding its influence in the global high-end smartphone market and fulfilling its long-term commitment to create “World Honor.” It is believed that the collaboration between Honor and Porsche Design is a win-win choice for both parties.

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