Apple Inc. may face the blow of an EU anti-monopoly order and be at risk of fines.

Apple Inc. potentially faces consequences from an EU anti-monopoly order, including possible fines.

【Mobile China News】 On December 14th, Mobile China learned that the European Union’s antitrust agency will investigate Apple and may take legal action to prohibit the abuse of its own APP Store system. This news has attracted global attention because it could have a significant impact on Apple’s business model and competitive position. It is understood that the EU will make a decision in early 2024, and Apple may be fined at that time.

Apple has experienced frequent setbacks in the European market this year. Previously, Apple and Ireland lost in a clash with the EU antitrust regulatory agency over a €13 billion tax case, and may be forced to pay a €14 billion tax bill. In the cases against Ireland and Apple, the European Commission accused Ireland of giving Apple an unfair competitive advantage through tax benefits. The European Court of Justice will issue a binding ruling in the coming months.

In the cases against Ireland and Apple, the European Commission accused Ireland of giving Apple an unfair competitive advantage through tax benefits. In its 2016 decision, the European Commission stated that Apple had benefited from two tax rulings by Ireland for over 20 years, which artificially reduced its tax burden, even down to 0.005% in 2014.

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According to Apple’s financial report, in the fourth quarter of 2023, Apple’s revenue was $83.7 billion, a year-on-year increase of 29%, and its international market revenue accounted for 62%. Apple’s profit is also remarkable. In the fourth quarter of 2023, Apple’s net profit was $20.4 billion, a year-on-year increase of 62%.

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