iPhone 15 Series Sales Debut Weekend Pro Max Sold Out at Shanghai Store

'iPhone 15 Pro Max sold out during debut weekend at Shanghai store'

【Phoneauto News】Compared to the standard version, the iPhone 15 Pro Max, which has the highest positioning, is more sought after because it has many exclusive features. During the first weekend of the official release of the iPhone 15 series, reporters found that only a few stores in Apple’s Shanghai store had a small number of iPhone 15 Pro, while Pro Max was out of stock in all stores.

The situation is slightly better for the Pro version. Reporters selected the iPhone 15 Pro blue titanium metal 256GB version online at around 5 pm on the 24th, and it was shown that it could be reserved and picked up on the same day at the Shanghai IAPM and Nanjing East Road stores. However, the iPhone 15 Pro Max blue titanium metal 256GB model is temporarily unavailable in all retail stores in Shanghai. Both the iPhone 15 Pro and iPhone 15 Pro Max in other colors are also out of stock.

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Choosing home delivery in the Shanghai area, iPhone 15 Pro Max can be ordered today, but it will not be delivered until early November at the earliest; iPhone 15 Pro can be ordered today and will be received as early as October 25th.

According to a latest report released by Tianfeng International analyst Guo Mingchi on Saturday, based on the data of long-focus camera module orders, which is the biggest bottleneck in the supply chain, the iPhone 15 Pro Max’s order this year has been raised to 35 million units (compared to the shipment volume of 28 million units for the 14 Pro Max last year, an increase of 25%), which is the biggest driving force for the growth of iPhone business in the fourth quarter.

Guo Mingchi holds an optimistic attitude towards Apple’s future quarterly performance. He predicts that the shipment volume of the iPhone 15 series is expected to reach 80 million units, showing a clear growth trend. In comparison, the shipment volume of the iPhone 14 series last year was 76 million units.

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