Rise of domestic brands! Xiaomi and Huawei are in high demand on Singles’ Day, while iPhone is being sold at a discounted price.

Singles' Day Sparks Surge in Domestic Brands Xiaomi and Huawei in High Demand as iPhone Gets Discounted

【Mobile China News】With the start of the first batch of final payments on the evening of October 31st, this year’s Double 11 can be said to have officially kicked off. During the Double 11 period each year, many people choose to switch phones, and this year’s Double 11 is no exception, with multiple flagship models selling well. However, from the current situation, it can be said that it presents a completely different situation. The new iPhone, which used to have a strong price, started its price reduction mode early this year, while domestic phones, which were not so well received in previous years, have now become hot items.

Xiaomi 14 Pro Titanium Special Edition

On the evening of October 31st, the recently released Xiaomi 14 series officially started its first sale. According to Xiaomi’s official statement, the new phone’s first sale was extremely popular, with sales increasing to six times the total sales of the previous generation within just 5 minutes of the start of the sale. At the same time, within the first 4 hours of the first sale (8pm-12am on October 31st), Xiaomi 14 broke the record for the full-day sales volume and sales amount of all domestic phones on the four major platforms of Tmall, JD.com, Douyin, and Kuaishou in the past year. Some netizens said that there were also many people in Xiaomi’s offline stores on the day of the sale, while online buyers of the Xiaomi 14 series said that customer service informed them that the phones were out of stock and needed to be restocked, so they had to patiently wait for delivery. The Xiaomi 14 Pro Titanium Special Edition sold out within seconds after the start of the sale, and it was hard to find.

Xiaomi 14 Series First Sale Poster

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In addition to Xiaomi, another domestic phone, the Huawei Mate60 series, is also in short supply during the Double 11 period. Although Huawei released a lot of stock on the 31st, it still requires a quick purchase, and special editions like the Extraordinary Master sold out instantly. Some Huawei offline store personnel said that the Mate60 series is still out of stock, and foldable screen phones like the Mate X5 will require at least half a year or more of waiting.

Huawei Mate60 series

However, unlike the situation with Huawei and Xiaomi, the price reduction of the iPhone 15 came earlier this year. Major e-commerce platforms have set subsidy prices for the iPhone 15 series products, and Apple’s official store on Tmall has also participated in the Double 11 event, offering discounts on multiple products to varying degrees. Although Apple did not offer any discounts on the iPhone 15 Pro version, on many third-party platforms, even the iPhone 15 Pro Max, which required an additional fee to purchase during the initial sale period, now has discounts of up to one thousand yuan.

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