Xiaopeng Motors has reduced its sales area by half to 12 and gradually shifted to a direct sales model

Xiaopeng Motors has cut its sales area by half to 12 and is transitioning to direct sales

【PhoneAuto News】Recently, PhoneAuto noticed that Xiaopeng Motors has made a major adjustment to its sales model, announcing a gradual phase-out of direct stores and a shift towards a dealer model. This move signifies an important step for Xiaopeng Motors in facing market competition pressure and adapting to market trends.

Xiaopeng Motors

According to reports, Xiaopeng Motors announced the “Jupiter Plan” at its channel dealer conference, aiming to gradually replace the previous direct sales model with a dealer model. This plan is led by Wang Fengying, the president of Xiaopeng Motors in charge of sales, and will be managed by a smaller, more focused team responsible for external management.

• Volkswagen’s all-electric car, the ID3, has once again reduced its price, with a starting price of 125,900 yuan
• A few hundred new Tesla Model 3 vehicles are now being transported from a parking lot in Shanghai to Europe for sale
• Xiaomi’s car patent has been made public It pertains to the rear structure and gull-wing doors of the vehicle

Under the latest adjustment, Xiaopeng Motors’ national sales zones will be reduced to 12. Compared to the 24 sales regions at the beginning of the year, this adjustment aims to optimize sales and service networks and improve operational efficiency. At the same time, by gradually phasing out inefficient direct stores, Xiaopeng Motors can better control costs, improve operational efficiency, and adapt to a wider market demand.

Xiaopeng Motors has a clear understanding and strategic planning for this transformation. Through deep cooperation with dealers, Xiaopeng Motors can not only cover a wider range of consumer groups and improve sales and service efficiency but also better respond to market changes and changes in consumer demands.

It is worth mentioning that although Xiaopeng Motors is gradually shifting towards a dealer model, it has not completely abandoned the direct sales model. The direct sales model played a crucial role in Xiaopeng Motors’ early development, providing a foundation for brand building and consumer recognition. In the future, the direct sales model will still occupy a certain proportion in Xiaopeng Motors’ sales model.

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