Hello BOE’ Perfectly Concludes. Joining Hands with National Highway G318 to Restore Real Vision with Innovative Technology.

Farewell to BOE' - A Perfect Ending. Revolutionizing the National Highway G318 with Advanced Technology for a Restored Vision.

【PhoneAuto News】On October 19th, BOE (BOE) annual benchmark brand tour event “Hello BOE·2023” concluded in Beijing 751 Train Head Square, joining hands with the national highway G318 to showcase the beauty of the four seasons with technological screens. As a communication and interaction platform and display window specially tailored for C-end consumers by BOE, “Hello BOE” has become a benchmark IP for technology companies breaking marketing barriers. This year’s “Hello BOE” not only achieved a comprehensive upgrade in exhibition design and interactive experience but also became the highlight with cross-domain collaborations with top IPs in traditional culture, trendy e-sports, natural humanities, and other fields. Since its launch in early September, “Hello BOE” has been a huge success in Chengdu and Qingdao, attracting widespread attention and spontaneous coverage from media and internet influencers, through a series of creative and experiential technology feasts, not only bringing new cultural experiences and better visual enjoyment to the masses but also deeply embedding the value concept of BOE’s Internet of Things transformation and the ecological influence of “Powered by BOE” through technological empowerment and partnerships in technology, culture, and other fields.

In the Beijing 751 Train Head Square where industrial retro and modern fashion converge, BOE constructed an immersive natural landscape image gallery with a fusion of virtual and reality in the O_SPACE exhibition hall using top display technologies such as 8K naked-eye 3D, MLED, and large-size transparent OLED. Inside the gallery, through the integration of real scenery construction and display technology, the creative presentation of the four seasons’ beauty of the national highway G318, which is a “must-visit in this life”, will shock visitors with the blooming flowers and chirping birds of Linzhi, the herd and mountains of Yanghu Lake, the snowy peaks and blue sky of Mount Everest, and the grandeur of the Potala Palace.

In the central island area, on the 110-inch 8K ultra-high-definition naked-eye 3D screen, the breathtaking scenery of “Sky City” Litang appears face-to-face, and the ultra-high-definition picture at a screen distance of 1.5 meters brings a strong visual impact to the audience. On the massive “Breathing Screen”, BOE achieves the “breathing” effect of screen pixels through special algorithms and hardware design, and the map on the screen gradually unfolds over time, presenting the scenic spots along the G318 route in full view.

On the BOE (Jingdongfang) LTPS P0.9 glass-based MLED display, the peach blossom “ocean” and waterfall wonders of Linzhi City in Tibet are like a dream, with ultra-high color reproduction and exquisite image quality that make viewers feel like they are in that beautiful land; In the summer, the green trees, red flowers, blue sky, white clouds, and babbling streams of Xinduqiao and Qu Mogong on the Western Sichuan Plateau are realistically presented through BOE (Jingdongfang) 8K ultra-high-definition true restoration technology, immersing viewers in the magnificent natural wonders; After spring and summer, the autumn scenery of Yanghu Lake, one of the three sacred lakes in Tibet, and the colorful distant mountains are intertwined and reflected on the BOE screen, creating a painting of lake and mountain scenery; Gently touch on the 55-inch transparent OLED screen, and the majestic Mount Everest and the snow-capped peaks reaching into the clouds will appear like a fairyland. Viewers can also wear the industry’s first 8K dual-mode VR device to experience the grandeur and shock of Rizhao Jinshan in a 360-degree immersive experience.

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Not only that, viewers can also use BOE’s versatile multi-touch screen solution to explore the ancient temples, exquisite murals, unique folk customs, and other rich historical and cultural heritage and landmark buildings along the G318 highway, experiencing the unique humanistic landscape brought by cutting-edge technology.

Outside the O_SPACE exhibition hall, a giant digital cube with a height of 7.6 meters, a width of 6 meters, and a length of 6 meters attracts passers-by to stop and take pictures. This is the industry’s largest size MLED four-sided naked eye 3D interactive digital art installation, specially customized by the leading digital content platform OUTPUT for “Hello, BOE”. The entire installation is divided into two parts: the interaction surface and the viewing surface. The interaction surface is built with BOE’s latest Mini LED technology to create a unique “O” shape. Visitors can touch and interact with the digital globe in the super-dimensional space to see the “Life of All Things” which showcases future cities, smart travel, and smart living, the “Wonderful Secret Realm” which showcases human exploration and longing for the universe, and the “Future Ecology” which showcases the harmony and coexistence of technology and ecology; On the viewing surface, viewers can see the vivid presentation of elements such as the Nine-Colored Deer and Flying Celestial Beings in Dunhuang culture in the “Boundless Past and Present”, the connection between the Heroes Dreamworld of the Three Kingdoms and reality in the “Hero Dreamworld”, and the “Powered by BOE” that showcases BOE’s 30-year history and future expectations. Through different 3D content and interaction with the audience, a series of visually stunning sensory feasts are presented.

After completing all the check-ins in the exhibition area, viewers can draw blind box gifts on the spot and take home their own trendy toys. They can also enjoy a cup of BOE x S.O.E “True Restoration Autumn Limited” coffee next to the exhibition hall and experience the unique warmth of autumn.

This year’s “Hello BOE” event had a standout highlight, which was the cross-collaboration with top-tier IP. Following the successful collaborations in Chengdu and Qingdao with Dunhuang Academy, “Dream Three Kingdoms 2,” and Thunder Technology to explore traditional and esports culture, BOE (BOE Technology Group) teamed up with the top IP “G318 National Highway” in the field of natural and cultural heritage to showcase the beauty of nature through innovative technology. As a global leader in Internet of Things (IoT) innovation, BOE has always been committed to providing the public with unprecedented experiences through cutting-edge technology. The essence of display technology is to reproduce the real world, which aligns perfectly with the most beautiful G318 National Highway renowned for its scenic natural landscapes. The strong collaboration between these two IPs not only allows technology innovation to return to the social origin of harmony between humans and nature but also brings more attention to nature and green concepts in a new way. Over the years, while focusing on its own development, BOE has always valued harmony and coexistence with society and the environment. In 2022, BOE’s power saving exceeded 200 million kilowatt-hours, and both of its factories in Beijing achieved 100% use of recycled water for production. Currently, all 14 mass-produced semiconductor display lines and one intelligent manufacturing factory (a total of 15) under BOE have been recognized as “national-level green factories,” actively contributing to ecological civilization construction with its technological strength.

In recent years, BOE has continuously innovated in brand communication, conveying its strategic concepts and leading achievements in the Internet of Things transformation through benchmark IPs such as “Hello BOE” and “BOE Solution Lab.” This not only allows the public and consumers from all walks of life to perceive the brand’s youthfulness, vitality, and warmth more clearly but also helps external parties understand and recognize BOE’s industry-leading technological innovation capability, scene application capability, and ecological synergy capability. Today, BOE emphasizes the value empowerment of ecological partners in different fields, allowing the public to see the tremendous energy released by the integration of technological innovation and ecology. Currently, BOE has partnered with over 5,000 companies covering nearly 100 different application sectors, including industrial parks, finance, education, 8K ultra-high-definition, visual arts, and digital exhibitions. In the future, BOE will continue to work with partners in various industries to build the “Powered by BOE” industrial ecosystem and lead the masses to embark on a new and extraordinary future in the era of interconnected everything!

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