Former Xiaomi employee Mate60 proves Huawei’s brand strength, changing brands would be a disaster

Former Xiaomi employee Mate60 attests to Huawei's strong brand and warns that switching brands would be disastrous

【PhoneAuto News】A few days ago, Huawei staged an unprecedented “controversial move” in the mobile phone industry: the Mate60 series, two models that have not yet been released, were already on sale.

In response, Xiaomi’s former employee @Dali expressed his views on Weibo:

Another aspect of the Huawei Mate60 Pro that you may not be aware of. The Huawei Mate60 Pro has become a hit, and I have felt it. Everyone is discussing this product with great enthusiasm. But there is a reality that most people have overlooked, which is quite shocking. Huawei has proven that its brand power is one of the top in China.

• Some netizens are planning to collect the unopened Huawei Mate60 Pro, calling it a competitive device
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• Release of the Honor V Purse Concept Folding Screen, with a thickness of less than 9mm, emphasizing ultra-thin and lightweight design

He said, if a brand doesn’t advertise, doesn’t promote, doesn’t hold press conferences, and simply quietly puts the products on its own sales platform, and manages to sell out, and then the media spreads the news, users discuss it, and KOLs analyze it, that’s what brand power is all about. Many people always ask what brand power is, and this is what it means. You may think it’s nothing special, but try it with another brand, and it could be a disaster. If you want to test your own brand power, you can learn from the way the Huawei Mate60 Pro was launched.

It is understood that after the Huawei Mate60 Pro went on sale for 1 hour, the second-hand market reacted. Zhuanzhuan’s real-time market data shows that the Huawei Mate60 Pro is all being sold at a premium, with an average increase of between 500-1000 yuan, and the highest increase reaching 1600 yuan. At the same time, the search volume for the Mate60 Pro is also continuously increasing, and even the search volume for older 5G models such as the Mate40 and Mate30 from Huawei is rapidly growing, which shows the influence of the Mate60 series.

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