Is this supposed to be opening a zoo? Chery applies for trademarks of North China Leopard/ Javan Tiger/ West African Lion.

Chery Applies for Trademarks of Endangered Species in Potential Zoo Opening North China Leopard, Javan Tiger, and West African Lion

【PhoneAuto News】As the domestic automotive industry becomes more competitive, many car companies are trying to make their models stand out from the crowd by getting creative with their names. Among them, Great Wall with their Dog, Cat, Dragon series, and mythical beasts, making people feel like they are in a zoo. But after Great Wall, another automaker has also started their own “zoo,” and that’s Chery.

Tianyancha App shows that recently, Chery Automobile Co., Ltd. has applied to register trademarks such as “North China Leopard,” “Javan Tiger,” “Bali Tiger,” “Chery Golden Tiger,” and “West African Lion.” The international classification is for transportation vehicles, and the current status of the trademarks is awaiting substantive examination. Looking at these trademark applications, it’s evident that Chery has a strong liking for fierce animals, including leopards, tigers, and lions. Considering Chery’s classic model Chery Tiggo, it seems that Chery is likely to create a series of fierce animal-themed vehicles, possibly for hardcore SUVs like the BYD Tang, right?

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Not long ago, Chery also applied for trademarks such as “Chery Hunting Krypton,” “Hunting Krypton Automobile,” and “Hunting Krypton.” The international classification includes transportation vehicles and building repair, among others. Some netizens speculated that with the name “Hunting Krypton,” Chery might be competing against Geely’s high-end new energy brand, Geometry.

However, for now, what fans are most excited about from Chery is the Smart World S7, which they will launch together with Huawei. In August of this year, Yu Chengdong, the former CEO of Huawei’s Intelligent Automotive Solutions BU, revealed the official picture of Huawei’s first pure electric coupe on social media. This car is the first model under the Smart World brand, and it is officially named the Smart World S7. In September, Yu Chengdong announced with great fanfare that the Smart World S7 will be officially released in November. In addition to the Huawei Advanced Intelligent Driving System ADS 2.0, the Smart World S7 will also be the first vehicle to be equipped with the HarmonyOS 4 car system.

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