Li Bin responds to the NIO phone starting at 6499 yuan Very suitable, sales exceeded expectations

Li Bin's response to the NIO phone priced at 6499 yuan Very suitable, sales exceeded expectations

【Phoneauto News】On September 21st, Phoneauto noticed that at the NIO IN 2023 NIO Innovation Technology Day, NIO’s founder Li Bin officially released NIO’s first smart phone – NIO Phone. It is worth mentioning that the price of this model exceeds 6000 yuan, a high-end phone, which has caused some debate among netizens. Later on September 21st, NIO’s founder, chairman, and CEO Li Bin, and NIO’s co-founder and president Qin Lihong accepted media interviews and responded to the pricing issue of NIO Phone.

Li Bin of NIO

Regarding the investment in the mobile phone business, Li Bin revealed that the NIO mobile phone business team currently has about 600 people. He said that NIO Phone is designed for NIO car owners, and there are many reasons to purchase even if one is not a car owner. It is a flagship phone with very high configuration and recognition, and it is not pre-installed. Regarding the starting price of 6499 yuan, he believes that this pricing is very appropriate, and the current sales situation has exceeded expectations.

According to the introduction at the press conference, NIO Phone is equipped with the Qualcomm Snapdragon 8 Gen2 leading mobile platform, providing up to 12GB of RAM and 1TB of storage space. The flash memory specification is UFS 4.0, and the RAM specification is LPDDR5X. The operating system is Android 13. In terms of benchmark scores, this model achieved a total score of 1360974 points, CPU score of 355091 points, GPU score of 434891 points, MEM score of 304072 points, and UX score of 266920 points, showing outstanding performance.

• Projected semiconductor market size is expected to return to a growth track in 2024, with a year-on-year increase of 207%
• Blogger In the future, mid-to-low-end smartphones will mostly adopt curved screens, and flat screens will become increasingly rare
• Li Bin claims that his wife has been driven crazy by domestic smartphone advertisements, so NIO Phone has zero advertisements

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