Why does NIO want to make smartphones? An iQOO executive gave an answer

NIO wants to make smartphones, according to an iQOO executive

【Phoneauto News】Today, the connection between the mobile phone industry and the automotive industry is becoming increasingly close. In the mobile phone industry, companies such as Huawei, Apple, Xiaomi, Meizu, Sony, etc. have all started to enter the automotive industry. NIO, a company in the automotive industry, has today released its first smart phone product – NIO Phone, which has attracted a lot of attention from netizens. It is worth mentioning that the starting price of NIO Phone is as high as 6499 yuan, which has exceeded the starting price of Apple’s iPhone 15. Many netizens have also started heated discussions about the reason why NIO is making phones.

On the evening of September 21, phoneauto noticed that “Ge Lan,” a senior executive of the iQOO brand, commented: “The main reason for NIO to make phones is to seize the entry point of car-machine interconnection and better serve NIO car owners, I guess.” In response to Ge Lan’s statement, some netizens commented, “A good car system does not need a phone.” Ge Lan responded, “Not really, car-machine interconnection is now an important selling point, as well as a pain point.”

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It is worth mentioning that in addition to NIO, Tesla also seemed to have plans to launch a phone before, but there is currently no news. At the same time, after strategic investment in Meizu Technology, Geely also seems to have a lot of actions in the mobile phone field. According to information revealed by Shen Ziyu, Chairman of Xingji Meizu Group, in a previous interview, in addition to Meizu phones, Xingji China also seems to be preparing to launch a smart phone, which is also a high-end phone that is updated only once a year and should not be cheap.

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