Suo Bingtian started using the Xiaomi 14 Pro Titanium Edition. Netizens Is he going to endorse cars?

Suo Bingtian switches to using Xiaomi's 14 Pro Titanium Edition. Could this mean a potential car endorsement from the sprinter?

【Mobile China News】Recently, well-known Chinese track and field athlete Su Bingtian posted a Weibo about a “King of Glory” competition. However, netizens completely missed the point because of the eye-catching Weibo suffix – Xiaomi 14 Pro Titanium. Netizens were extremely excited about Su Bingtian using the latest flagship Xiaomi phone, with some even speculating that he might be endorsing Xiaomi cars?

Su Bingtian endorsing Xiaomi brand

Phone China noticed that in the comments section of Su Bingtian’s Weibo, netizens expressed their envy, saying that they couldn’t get their hands on the Xiaomi 14 Pro Titanium edition. Some even guessed that Su Bingtian might become the spokesperson for Xiaomi cars again. In response, some agreed, saying that Xiaomi cars must be fast, but there were also rational netizens pointing out that Su Bingtian is already the ambassador for GAC Motor.

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Rationally speaking, although Xiaomi cars will be launched next year and there is a possibility of inviting Su Bingtian to endorse them, from a business perspective, Su Bingtian may not be the ideal choice as the spokesperson, as he is rarely active in the track and field arena.

Looking back, in August 2021, Xiaomi founder Lei Jun announced that Chinese sprinter Su Bingtian became the spokesperson for the Xiaomi brand. At the beginning of that month, Su Bingtian set an Asian record with a time of 9.83 seconds in the men’s 100-meter race at the Tokyo Olympics, becoming the first Asian to reach the final. In April of this year, some netizens discovered that in his latest Weibo post, Su Bingtian’s smartphone, as indicated by the signature at the end of the post, had switched from a Xiaomi model to an iPhone 14, which sparked discussions among some netizens. Su Bingtian responded in the comments section, stating that his cooperation with Xiaomi had expired last year, and he had been using Xiaomi phones since then. The reason for switching phones was because the screen of his old phone was broken.

So now, Su Bingtian has switched back to using Xiaomi phones. Could it be that the screen of his iPhone 14 is broken?

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