Xiaomi announces its new ten-year goal and releases eight interpretations of Xiaomi’s values

Xiaomi announces new ten-year goal and releases eight interpretations of values

【phoneauto News】On September 25th, Lei Jun, the founder/chairman and CEO of Xiaomi, as well as the chairman of Kingsoft Software, tweeted that Xiaomi announced its goals and technological strategy for the next decade at the core staff conference held this morning. They also released eight interpretations of Xiaomi’s values. Xiaomi’s values, “Sincerity and Passion,” are the unchanging principles. Sincerity means not deceiving others or oneself; passion means wholehearted dedication and enjoyment.

Xiaomi’s values include:

1. Befriending Users – Treat users sincerely to earn their trust – Put users at the center, and everything else will follow – Focus more on users rather than competitors 2. Engineer’s Mindset – Technology is the foundation; dare to explore and create cool products and interesting things – Dare to think and act. If you don’t dare to think, you will never achieve it – Innovation determines how high we can fly, quality determines how far we can go

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3. Ownership Mentality – Xiaomi’s mission and vision, honor and responsibility, are all closely related to you – Never sacrifice the company’s long-term value for short-term goals – Never let things fall to the ground; absolutely cannot say “that’s not my job” 4. Trust Comes First – Integrity is the bottom line of all our actions – Treat everyone sincerely, including our users, colleagues, shareholders, and partners – Communicate openly; everything can be discussed openly 5. Co-creation and Consensus – You have the right to participate and freely express your opinions in business that directly concerns you – Every important decision in the team requires the support of the majority – After making a decision, communicate fully and let everyone in the relevant team know why, and then firmly execute it 6. Results-Oriented – Speak with data; let the results speak for themselves – Value the final results as well as the milestones in the process – Encourage diligence and reward achievements 7. Persistence and Optimism – No business is easy; face setbacks and challenges head-on, never retreat – You are definitely stronger than difficulties and can calmly deal with various challenges – Always believe that good things are about to happen 8. Continuous Growth – Pursue excellence; every deliverable represents your highest level – Dare to self-criticize, even if it makes you embarrassed or uncomfortable – Continuously learn, improve, and become a better self

Previously, Luo Yonghao, the founder of Smartisan Technology, commented on Redmi and Xiaomi, saying that although there are four strong players in the Chinese domestic mobile phone industry, namely, Huawei, Xiaomi, OPPO, and vivo, Xiaomi is the company that has killed the counterfeit mobile phone industry. This is a typical case of good money driving out bad money. From this perspective, Xiaomi has made great contributions!

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