Xiaomi’s 618 shopping festival has taken off on various platforms! The K60 series and Xiaomi 13 are selling like crazy

Xiaomi's 618 shopping festival is booming, with the K60 series and Xiaomi 13 selling very well

【PhoneAuto News】At around 10am on June 1st, Xiaomi officially announced that the opening day of the 618 shopping festival saw Xiaomi achieve comprehensive success across multiple platforms and emerge victorious in its first battle. On JD.com, Xiaomi ranked first in daily sales among all smartphone brands, while on Tmall, it ranked first in Android smartphone sales within four hours of the opening. On Douyin, Xiaomi ranked first in both daily sales and total sales among all smartphone brands.

Xiaomi achieved comprehensive success on multiple platforms during the 618 shopping festival

Specifically, on JD.com, Xiaomi ranked first in daily sales among all smartphone brands, and first in cumulative sales and revenue among all Android smartphone brands. It also ranked first in sales among all price segments for smartphones on JD.com.

Xiaomi’s Mi 13 ranked first in cumulative sales among Android smartphones priced between 4,000 and 5,999 yuan, while the Redmi K60 Pro ranked first in daily and cumulative sales among smartphones priced between 3,000 and 3,999 yuan. The Redmi K60 ranked first in daily and cumulative sales among smartphones priced between 2,000 and 2,999 yuan, and the Redmi Note 11 ranked first in daily sales among smartphones priced between 1,000 and 1,499 yuan.

During the opening day, Xiaomi’s total payment amount increased by 35% compared to the same period last year, and ranked first in sales revenue among all Android smartphone brands. Xiaomi also ranked in the top three for Android smartphones on the bestseller list. The Mi 13 ranked first in sales on the bestseller list for Android smartphones priced above 4,000 yuan, while the Redmi K60 Pro ranked first in sales on the bestseller list for smartphones priced at 3,000 yuan. The Redmi K60 ranked first in sales on the bestseller list for smartphones priced at 2,500 yuan.

Xiaomi ranked first in both smartphone brand sales and revenue, as well as the sales and revenue of smartphone brand stores. The Redmi K60 ranked first in both sales and revenue among all smartphone products.

Xiaomi achieved comprehensive success on multiple platforms during the 618 shopping festival

According to Xiaomi’s earlier announcement, during this year’s 618 shopping festival, Xiaomi’s total payment amount exceeded 4.1 billion yuan in just 4 hours and 2 minutes.

During the 618 promotion, Xiaomi is letting go of 1.6 billion yuan in profits, with discounts up to 3,000 yuan. Among them, the Redmi K60 has a maximum discount of 500 yuan, with a starting price of 2,299 yuan after discount; the Redmi K60 Pro has a maximum discount of 400 yuan, with a starting price of 2,899 yuan after discount; the Xiaomi 12S Pro has a maximum discount of 900 yuan, with a starting price of 3,199 yuan after discount; the Xiaomi 13 series has a maximum discount of 400 yuan, with a starting price of 3,999 yuan after discount; and the Redmi Note 12 Turbo has a maximum discount of 100 yuan, with a starting price of 1,899 yuan after discount.

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