Cook ecstatic as Apple captures nearly half of the secondhand mobile phone market in 2022, coming in second

Apple captures almost 50% of the used mobile phone market in 2022, coming in second, making the cook ecstatic

【PhoneAuto News】In the past two years, the development of the smartphone market has shown signs of fatigue, but the second-hand smartphone market has shown the opposite trend. According to reports, the average replacement cycle for smartphone consumers is as high as 36-42 months, while the market share of second-hand smartphones continues to expand, which has led to limited growth in smartphone production. The latest data shows that in 2022, Apple is the leader in the second-hand smartphone market, with sales accounting for nearly half of the market.

Apple iPhone

Recently, TrendForce released its latest research, stating that the size of the second-hand smartphone market in 2022 is 167 million units, and the overall market share is about 11%. In terms of regions, China still has the largest sales market, followed by Europe. The emerging Indian market has developed rapidly in recent years, and it is expected that the sales of second-hand smartphones in India will have the opportunity to catch up with China by 2026. As for the brands that people are concerned about, in 2022, Apple’s sales account for the highest proportion, at 45% to 50%, with Samsung ranking second, with 25% to 30% of sales. It is not difficult to see that Apple and Samsung, the two giants in the smartphone industry, also occupy 70% to 80% of the global second-hand smartphone market, making it difficult for other brands to have room for growth.

TrendForce believes that the main reason for the rise of the second-hand smartphone market in recent years is the demand from emerging countries and the difficulty of new hardware and software innovation for smartphone brands, which has led to a decrease in consumers’ willingness to replace their phones. Brands and channels have encountered bottlenecks in new phone output, and the mode of trade-in promotions has emerged. In fact, trade-in promotions can not only stimulate new phone sales but also reuse old phones in the mid-range market.

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Samsung phone

Furthermore, the excessive efficiency of key components of smartphones is another reason that affects the prolongation of consumers’ replacement cycle and the prosperity of the second-hand mobile phone market. Factors such as the oversupply of panels and memory and the decline in memory prices indirectly contribute to the implementation of a circular economy for smartphones and continue to expand the map of the second-hand mobile phone market.

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