The Wall Street Journal Chinese government officials are not allowed to use iPhones Is Apple having a tough year?

Chinese government officials banned from using iPhones Is Apple having a difficult year?

【Phoneauto News】Recently, the Chinese edition of The Wall Street Journal posted on social media that China has required central officials not to use iPhones and other foreign brand devices for work, which may have implications for foreign brands including Apple. Meanwhile, Apple is set to hold its 2023 Fall New Product Launch Event at 1:00 a.m. Beijing time on September 13th, unveiling the annual flagship iPhone 15 series. This news is expected to have a certain impact on the sales of the new models.

In addition, two models from Huawei’s latest Mate60 series were released before they were even officially announced, attracting the majority of high-end smartphone users. As a result, the sales of the iPhone 15 series may not be as optimistic. According to DigiTimes, Apple believes that the global smartphone market will show a weak trend in the second half of 2023. Therefore, the quantity of iPhone 15 series ordered may decrease, and the overall shipment volume may be lower than that of the iPhone 14 series last year.

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Furthermore, this year’s iPhone 15 series continues the pricing strategy of the iPhone 14 series from last year, with the base model price unchanged and the high-end models not only being more expensive but also possibly seeing a price increase. There have been leaks that besides introducing the iPhone 15 Pro Max model, the iPhone 15 series will also add the iPhone 15 Ultra model, with a maximum storage capacity of 2TB and a price increase of $100 on top of the Pro model.

This generation of iPhones may see the biggest gap between the base model and the high-end models. Considering various factors, such an expensive iPhone may find it difficult to attract Chinese users.

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