Tmall releases Double 11 data A total of 402 brands have achieved sales exceeding 100 million yuan.

Tmall reveals Double 11 sales data 402 brands surpass 100 million yuan in sales.

【PhoneAuto News】 The current Double 11 shopping festival is underway, and Tmall has released its first report today. The data shows that as of midnight on November 11th, 402 brands have achieved sales exceeding 100 million yuan, with 38,600 brands showing a year-on-year growth rate of over 100%, indicating significant growth for many brands. These include well-established brands such as L’Oreal, P&G, Haier, Philips, Lancome, Midea, Guerlain, Nike, as well as emerging brands like Huazhi and Quchu.

On October 31st, as soon as 8 pm hit, 155 brands including Apple, Haier, Midea, Huawei, L’Oreal, and Nike rushed to exceed one billion yuan in sales. 38 brands’ livestream rooms achieved sales exceeding one billion yuan, and 451 store livestream rooms achieved sales exceeding tens of millions of yuan. For the first time, a brand’s livestream room exceeded one billion yuan in sales within the first 4 hours of pre-sales period.

The data shows that during Double 11, merchant member orders have seen consecutive growth rates of over 100%, thanks to the continuous investment from brands in the private domain. Taobao and Tmall platforms have also recorded double-digit year-on-year growth in repeat orders from existing customers. Over the past three years, Tmall has helped 6,000 brands succeed in establishing themselves, incubating 100 new multi-billion-yuan product categories. This year’s Tmall Double 11 marks the explosion of the “dopamine economy” represented by e-sports, cycling, skiing, and trendy toys, indicating the emergence of more new brands on Tmall.

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