Price reduction, value upgrade, and superior experience! What makes Moto Razr stand out in the small folding phone market?

What sets Moto Razr apart in the small folding phone market? Price reduction, value upgrade, and superior experience!

【PhoneAuto】”Is the price starting from 3999 yuan serious?”, “You can buy a foldable screen for only 3999 yuan? Shocking!”, “They are really going all out this time, moto is really going crazy”. After the release of the moto razr 40 series last week, netizens were indeed shocked. On the one hand, moto has made the external screen of the small foldable screen the largest in the industry, and on the other hand, the razr 40 has cut the price of the foldable screen to 3999 yuan, becoming the only foldable screen product in its price range. It is difficult not to attract the attention of the industry and consumers.

As a pioneer in the foldable screen industry, moto launched its first small foldable screen product, the moto razr, as early as 2019. The familiar ultra-thin flip design and classic “chin” have made countless netizens shout “grandpa is back”! After several years of iteration, in 2023, the moto razr 40 series was officially unveiled. After three generations of transformation, it has achieved a market shuffle of small foldable screen phones through price downgrades and value upgrades, and an extraordinary experience upgrade. Perhaps in the past we could “complain” that foldable screen phones are too expensive, but with the launch of the moto razr 40 series, “expensive” has come to an end.

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Today, the moto razr 40 series officially started its first sale. As we predicted, it has had a good start. The sales of the single moto razr 40 Ultra have exceeded 10,000 units across all channels, and the extraordinary burgundy limited edition is basically sold out across the entire network, becoming the new favorite of the consumer market. So what is the secret behind the success of the moto razr 40 series this time?

Before the release of the moto razr 40 series, we conducted a survey specifically on the cheapest foldable phones currently available. The final answer unanimously pointed to the Samsung Z Flip 3 released in 2021, with a starting price of 4,899 yuan, which is indeed very attractive. However, with the launch of the moto razr 40 series, the foldable phones currently available have directly switched from the Samsung Z Flip 3 to the moto razr 40. The starting price of 3,999 yuan has directly torn open the foldable phone market, truly achieving the same price as straight-screen smartphones. It is not an exaggeration to say that the moto razr 40 is likely to become the cheapest foldable phone in the entire year of 2023, without any competition.

Perhaps many people still do not know what it means for the moto razr 40 to be priced at 3,999 yuan? First of all, we need to know that in recent years, the background has been that smartphone shipments are constantly declining, both in China and globally. Smartphone manufacturers are hoping to reverse this trend through internal competition. However, for foldable phones, they have achieved an opposite trend, with shipments constantly increasing. Institutions predict that foldable phone shipments will exceed 5.5 million units in 2023. This is a very valuable blue ocean to explore. Regardless of shipments, market share, or technological aspects, it can be said that whoever gets the foldable phone will get the world. From the market situation, Samsung, Huawei, OPPO, and vivo are all making foldable screen products. The lower threshold for small foldable screen prices is basically maintained in the 5,000+ price range, which is a price anchor that was “rolled out” last year and this year.

However, this is still a high threshold for many users who want to try foldable screens. When I asked my friends why they didn’t switch to a foldable screen, the answer was surprisingly consistent: “It’s too expensive.” Faced with the continuously declining smartphone market and the growing foldable phone market, whoever can accurately solve the problem of “expensive” can obviously completely open up the market and find the password for market growth. This time, moto has made a move, and it is a killer move. The combination of the razr 40 starting at 3,999 yuan and the razr 40 Ultra starting at 5,699 yuan has shown the industry its determination, and also shown consumers its sincerity.

Moreover, in Moto’s view, since the price of the foldable screen is to be reduced to 3999 yuan, the value cannot be lowered, and it must achieve a price reduction and value upgrade. The razr 40 continues the light and thin feel of the razr series, with a body weight of 188.6g and a thickness of 7.35mm. It can be easily stored after folding and is a lightweight and foldable device when unfolded. The hinge technology adopts the fourth-generation star rail pivot, which can withstand 400,000 folds, is lighter, thinner, and more durable, which solves the most critical problem of foldable screen phones. In addition, with the free hover capability and exquisite outer screen, new shooting methods such as carrying a tripod or hand-held DV for selfie preview can be achieved.

In this Moto razr 40 series, if the price of the 40 version surprised me, then the large outer screen of the Ultra version made my eyes bright. In the past, the design of small foldable screen products was nothing more than a circular or a small square screen, which is basically used to view notifications. In actual use, the internal screen still needs to be unfolded in most scenarios. In this regard, Moto has made bold innovations. The outer screen of the Ultra version has been designed to be 3.6 inches, which basically covers the entire folding surface. While expanding the field of vision, the experience has also been maximized, and the usage scenarios covered by the outer screen have been further improved, allowing small foldable screens to enter the era of full external screens. With Moto razr 40 Ultra, the outer screen is the main screen.

First of all, Moto razr 40 Ultra achieves a consistent internal and external screen experience in terms of hardware, with consistent ppi, eye protection, operation logic, and HDR10+ certification, ensuring the unity of the internal and external screen experience. There will be no fragmented experience when switching between the internal and external screens, which is a prerequisite for making the outer screen the main screen. Secondly, when using a phone in daily life, the most frequently used scenes should be social, entertainment, and reading. The outer screen of Moto razr 40 Ultra supports full-function WeChat, and is deeply optimized and adapted with official Xiaohongshu, allowing Xiaohongshu to be viewed comfortably on the outer screen. The top 200 commonly used apps are now supported by more than 160, and basically all the apps we commonly use can be used on Moto razr 40 Ultra, which is the new experience brought by this large outer screen.

Meanwhile, Moto has also developed the large external screen of the Razr 40 Ultra in depth. It can not only carry rich applications, but also can serve as a bedside clock, a sideline scoreboard, a daily convenient sign, a large desktop sign, etc. For those who love beauty, it can also be a mirror. The large screen coupled with the natural light main camera can keep us looking beautiful at all times, and it is also the most exquisite makeup mirror in our bag. For users who love to take photos, it can be a large screen that can bring us a real-time preview picture. The free dual-screen imaging system can satisfy both the photographer and the subject, making it a mediator for conflicts between couples.

Since the birth of the foldable screen, we have been discussing how to make it the mainstream machine, which involves multiple dimensions such as weight, hinges, screens, and ecological interactive experience. Everyone is working hard on this road. The Moto Razr 40 Ultra guarantees the lightness and hinge reliability of the body while endowing the small fold with new vitality and experience with a large enough external screen. It can be said that it has opened up a new track for small folds, and we believe that we will see more and more small foldable products equipped with large screens this year.

Looking back at the foldable screen mobile phones over the past few years, the market has been chasing how to make the screens of large foldable screen mobile phones larger and those of small foldable screen mobile phones smaller. Moto has found its own answer on the Razr 40 series, using a large enough external screen to bring consumers an experience consistent with the internal screen, allowing small folds to enter the era of comprehensive external screens. This is innovative and forward-looking, and the Razr 40 Ultra will also become a milestone product in the hearts of consumers. The Razr 40 takes on the role of a price butcher. Faced with foldable screens that cost over 5,000 yuan on the market, Moto directly smashed the Razr 40 into the market for 3,999 yuan, stirring up more than just ripples and accelerating the downward trend of foldable screen mobile phone prices.

Overall, the Moto Razr 40 series has achieved the ultimate goal of downgrading the price, upgrading the value, and surpassing the experience. From this moment on, the foldable screen market will be reshuffled. As for who will be left on the table in the end? Let’s wait and see.

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