Intelligent cleaning in the second half, why is Zhumai able to break through the bottleneck of robotic vacuum cleaner growth first?

'Why did Zhumai succeed in breaking through the growth bottleneck of robotic vacuum cleaners with intelligent cleaning in the second half?'

【phoneauto】In the past few years, floor cleaning robots have been the undisputed “top player” in the intelligent cleaning field, but after experiencing explosive growth, the market growth is now “slowing down”. According to data from Aowei Cloud Network, the domestic sales volume of floor cleaning robots in 2022 was 4.41 million units, a year-on-year decrease of approximately 23.8%.

(Source: Aowei Cloud Network)

Against the backdrop of slowing growth in the market, Zaomi noticed that, according to statistics from Kaiyuan Securities, during last year’s Double Eleven, flagship models such as Ecovacs and Yunjing had price reductions of more than 20% compared to their initial launch prices, and the flagship products of Stone Technology also saw a maximum reduction of 15%.

(Source: Kaiyuan Securities)

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In the context of leading brands in the industry adopting the “price-for-volume” strategy, this seems to have become a “major trend” in the industry. However, looking back at the past, it is difficult for the “price-for-volume” strategy to reverse the overall trend of the industry. Only by starting from user demand and persistently innovating can we break through the growth “bottleneck”. And the fact is, under the premise that most brands in the industry adopt the “price-for-volume” strategy, Zaomi noticed that-

Looking at the data from the first half of this year, it is even more apparent that the “price-for-volume” strategy cannot change the overall trend of the industry. According to GFK data, the retail sales of floor cleaning robots in the first half of 2023 reached 6.35 billion yuan, with a retail volume of 1.92 million units.

(Source: Aowei Cloud Network)

In fact, it is not difficult to understand the situation. In the past few years, floor cleaning robots have experienced explosive growth and the penetration rate has also gradually increased. Their existence has indeed to some extent liberated “hands” and taken on the task of cleaning in households. However, from a long-term perspective,-

Therefore, in order for the intelligent sweeping robot to completely break through the “bottleneck” of growth, it needs to further improve its product capabilities. In terms of product capabilities, the housekeeper believes that the focus should be on two aspects:

For the sweeping robot, suction is one of the key factors determining its cleaning ability. However, it is not easy for the sweeping robot to achieve high suction. It requires the support of high-speed digital motors. However, the technology related to high-speed digital motors has always been dominated by foreign companies, and domestic brands have little say in this regard, so they can only “use what others sell.”

However, with the emergence of Zhumu, this situation has changed. Zhumu has built its own technological barriers since its establishment. Among them, in terms of high-speed digital motors, it can already achieve mass production of 160,000 RPM, 180,000 RPM, and has the capability to reserve 200,000 RPM.

(Zhumu X30)

Recently, Zhumu launched the Zhumu bionic robotic arm flagship sweeping and mopping robot X30 at the 2023 World Robotics Conference (WRC), allowing it to easily solve problems such as gaps, carpet dust accumulation, and particle dust, once again improving the cleaning ability of the sweeping robot.

The manifestation of cleaning ability is not limited to the improvement of suction, but also the innovation of roller brushes and mops. It has strong cutting performance, high wear resistance, high corrosion resistance, and a triple blade layout to easily handle more complex and extreme working conditions, avoiding jamming and pulling issues during cleaning; in terms of mopping, Zhumu adopts an innovative disc design to increase its contact area with the ground, allowing it to better mop and wipe the dirty floor.

In addition to cleaning, the advantage of intelligent floor sweeping robots over other cleaning products is that they can clean autonomously, “freeing” users’ hands. Currently, most brands in the industry are constantly exploring this aspect. For example, Zhumo has made breakthroughs in Slam, ToF solid-state radar, structured light, and other core technologies, combined with AI technology, through neural networks and scene reconstruction, enabling products to have rich capabilities such as object detection and recognition, multi-sensor perception processing, navigation positioning and map management, scene recognition, and semantic understanding. This makes Zhumo’s floor sweeping robot have smarter AI capabilities, allowing it to comprehensively and personalizedly solve complex user pain points in all scenarios.

(Zhumo X30)

This allows their product to expand the mop outward and perform edge cleaning when dealing with table and chair legs, door gaps, and stair scenes, with an edge distance of less than 2mm. This greatly optimizes the ability for edge cleaning, allowing the floor sweeping robot to perform better when facing corners and edges that are difficult to clean.

Zhumo’s ability to create such imaginative technology is inseparable from its deep understanding of user needs and the exploration and technological accumulation in the broad field of robotics. Currently, Zhumo is the only company in the industry that can achieve this.

In addition, the base station capability has also become a key factor in comparing the capabilities of floor sweeping robots, as it allows users to truly “free” their hands. After cleaning the floor each time, the robot only needs to return to the base station, where it can clean itself with the built-in water tank and wastewater bucket. For users, this further frees up their time for cleaning the machine.

In addition to self-cleaning, in order to solve the problem of bacteria growth after cleaning, this product also integrates UV ultraviolet sterilization, which has never been used in the industry before. With the ability of hot air silent drying, it not only cleans the home but also continuously protects the family’s health.

Only when the product’s cleaning ability and intelligent capability are further improved, can the intelligent sweeping robot become an effective assistant in home cleaning.

In the current bottleneck of the development of intelligent sweeping robots, brands need to create products that better meet users’ expectations based on their needs. Therefore, in the new stage of sweeping robots, building core competitiveness is key.

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