Media review of Apple’s first VR headset powerful but immature, cannot save the Metaverse

Apple's VR headset reviewed as powerful but immature, unable to rescue the Metaverse

【PhoneAuto News】At the WWDC developer conference on June 6th, Apple’s first VR headset, Vision Pro, was officially released. Apple claims that this marks the beginning of the era of “spatial computing.” On June 7th, the Beijing Business Daily evaluated this product as follows: it is a product that is powerful but not yet mature and has come late. It is still far from saving the metaverse and becoming the desired role.

The Beijing Business Daily stated that the metaverse has already reached a stalemate, but manufacturers are still optimistic about this industry. Meta released its VR new product Quest 3 ahead of time, OPPO also released an MR headset at the end of May, and Apple’s Vision Pro has finally arrived. Of course, due to the lack of returns on investment, the XR track has cooled down in recent years, and the number and scale of financing of major companies have also decreased.

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After Apple released Vision Pro, some people believed that it had no future, and Apple created a “false demand”; others believed that Vision Pro was another epoch-making product, comparable to the iPhone of the past.

In fact, whether Vision Pro is an epoch-making product or not depends on whether Apple can build a complete content ecosystem. In comparison to this hardware, visionOS is a neglected existence. Apple stated when introducing this brand new operating system that visionOS is a completely new platform with its own development logic and is independent of other Apple systems. In the future, Apple will bring a brand new app store and a series of ecological applications, including hundreds of thousands of iPhone and iPad apps.

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