Xiaomi’s Lu Weibing again criticizes competitors trendy phones are overpriced and low in configuration, an industry shame

Lu Weibing of Xiaomi criticizes competitors for selling overpriced phones with low configurations, calling it a shame for the industry

【PhoneAuto News】For those who pay close attention to the field of smartphones, they may notice that compared to many other Android phone manufacturers, Xiaomi’s phone product line is relatively small. Apart from the well-known digital and MIX series, the only major phone series geared towards female consumers is the Xiaomi Civi series, with these three together making up the current Xiaomi phone product lineup. Currently, the Xiaomi Civi series is about to receive an update, with the new Civi 3 set to be officially released on May 25th.

On May 22nd, PhoneAuto noted that Mr. Lu Weibing, Xiaomi Group’s partner, president, international department president, and Redmi brand general manager, wrote a long article discussing the Xiaomi Civi 3. He stated that this model is a critical step in the transformation of the Xiaomi Civi series after three generations of exploration and is of great significance to the entire Xiaomi Group. It will lead Xiaomi to reshape another battleground and is the last piece of the puzzle for the comprehensive evolution of Xiaomi’s phone product lineup!

At the same time, Lu Weibing also stated that “trendy phones” have always been a distorted concept. “Trendy phones” in the price range of 2,000 to 3,000 yuan are called “grain barn phones” internally by competitors. Many of these phones have weak performance, poor experience, mediocre imaging capabilities, and flashy designs. They rely on the information asymmetry created by offline channels and marketing rhetoric to enjoy the dividends of “low-price high-configuration.” This is the market’s sorrow and the industry’s shame. The Xiaomi Civi 3 will change all of this, leading the trend of change and redefining the “new trendy phone”!

Furthermore, Lu Weibing also revealed that although Xiaomi Civi 3 is equipped with the Dimensity 8200 Ultra processor, this processor is only a small part of the “super Pro experience” of the phone. There are still a lot of surprises to come for Xiaomi Civi 3.

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