Xiaomi once again wins a wave of champions during the 618 shopping festival! Tablets, smart bands and other products take the top spot

Xiaomi wins big during 618 shopping festival with tablets, smart bands, and other products

【PhoneAuto News】On June 1st, PhoneAuto learned from Xiaomi’s official website that Xiaomi won another wave of championships in the 618 Shopping Festival, with its tablet computers, smart bracelets, and other products topping the charts with great momentum. During the 618 promotion period, Xiaomi offered 1.6 billion yuan in concessions, with its products experiencing up to 3,000 yuan in discounts. In addition, if combined with subsidies and coupons from major e-commerce platforms, purchasing Xiaomi products would be even cheaper.

Xiaomi products

Specifically, the Xiaomi Pad 6 series won the double championship of sales volume and revenue in the Android tablet category on JD.com/Tmall; the Xiaomi Smart Bracelet 8 won the sales volume championship in its category on JD.com/Tmall; the Redmi display won the double championship of sales volume and revenue in the 27-inch 4K office market category on JD.com; the Xiaomi Mi Air Conditioner won the double championship of sales volume and revenue in the JD.com new air cabinet category; the 2-ton Xiaomi air conditioner with new first-level energy efficiency won the double championship of sales volume and revenue in the 2-ton hanging category on JD.com; the Xiaomi Mi Zone Washing and Drying Machine won the double championship of sales volume and revenue in the JD.com zone washing category; the Xiaomi Mi Mini Turbine Washing Machine Pro won the sales volume championship in its category on Tmall; and the Xiaomi Mi Washing and Drying Machine won the double championship of sales volume and revenue in the JD.com/Tmall washing and drying category.

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According to the data released by Xiaomi, as of 20:12:55 on May 31st, the total payment amount of Xiaomi in all channels during the 618 Shopping Festival exceeded 1 billion yuan. In terms of discounted products, many models of Xiaomi smartphones such as the Redmi Note 12T, Redmi K60, Redmi K60 Pro, Xiaomi 12S Pro, and Xiaomi 13 series all had varying degrees of price reductions during this event. Xiaomi smart locks, Xiaomi smart bracelets, Mi air purifiers, Redmi laptops, Redmi smart TVs, and other products also received discounts, which undoubtedly contributed to the explosive sales of Xiaomi during the 618 Shopping Festival.

It is worth mentioning that during last year’s 618 period, Xiaomi’s total payment amount across all channels was 18.7 billion yuan, and it also dominated the sales volume and revenue of the top five Android smartphone brands on JD.com, Tmall, Pinduoduo, Douyin, and Kuaishou. Whether Xiaomi can continue to be the top seller during this year’s 618, let’s wait and see.

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