Apple CFO Over half of iPhones sold through promotional plans, so they sell well

Apple CFO stated that over half of iPhones are sold through promotional plans, indicating strong sales

【Phoneauto News】On August 4th, Phoneauto learned that Apple Inc. released its latest financial data for the third fiscal quarter of the 2023 fiscal year. After the financial report was released, Apple’s management held a conference call, with CEO Tim Cook and CFO Luca Maestri participating and answering analysts’ questions. Apple CFO Luca Maestri stated that currently, the majority of iPhone sales are achieved through various promotional plans, including trade-ins, installment payments, and other financial consumption methods, accounting for more than 50%.

Maestri also mentioned that this situation is similar in both developed and emerging markets. Apple hopes to further expand this proportion to help lower the purchasing threshold for consumers. This is also the reason why Apple’s product portfolio has maintained strong sales momentum in the past few product cycles. Apple will continue to work on this aspect.

In addition, Shannon Cross, an analyst from Credit Suisse, asked: Tim and Luca both mentioned the unusual macroeconomic environment. Can you talk about the growth trends of iPhone business in different regional markets under this background and the consumer demand in each region?

Luca Maestri responded: The growth of iPhone business in many emerging markets has been very good, reaching new highs in many regions in the third fiscal quarter. The overall growth in emerging markets is in double digits and shows strong momentum. In the China market, the growth has changed from a negative 3% to a positive 8%. Calculated at constant exchange rates, many other emerging market countries have achieved double-digit growth. In the Indian market, we achieved a new high in the third fiscal quarter, and there have been excellent performances in Southeast Asian markets including Indonesia, Latin American markets, and Middle Eastern markets. Sales in the US market are still declining, mainly due to the overall contraction of the smartphone market in the past two quarters.

We will continue to update Phone&Auto; if you have any questions or suggestions, please contact us!


Was this article helpful?

93 out of 132 found this helpful

Discover more


vivo Y100 will be released tomorrow afternoon with long battery life and 512GB large storage.

【Mobile China News】Among the current smartphone lineup of vivo, the Y series is the most budget-friendly, with pric...


Huawei and U+ jointly release database storage and calculation separation solution to accelerate the upgrading of China's industries.

[Mobile China News] On December 5, Mobile China noticed that according to the Science and Technology Innovation Board...


Huawei is launching a surprise attack again? Nova 12 Pro may go directly on sale on Huawei Mall.

【Mobile China News】Recently, there has been a lot of news about the Huawei nova 12 series. Considering that Huawei ...


Redmi K70 Pro goes on sale today, powered by Snapdragon 8 Gen 3, offering an extremely high cost-performance ratio.

[Mobile China News] Recently, Redmi held a new product launch conference and officially introduced the Redmi K70 Pro....


Huawei reportedly applied for multiple communication patents, effectively reducing beam management time.

[Mobile China News] On December 13th, according to an announcement by the National Intellectual Property Office, Huaw...


Huawei is reportedly clearing out inventory of Snapdragon models and will soon switch to a new product line!

【Mobile China News】Previously, unlike most other mobile phone manufacturers, a large number of Huawei models used t...